Heuristics and Shopper Behavior in Market Research – Part 1
In order to understand shopper behavior, it’s integral to understand the decision-making process and reach consumers at the moment that…
Consumer Decision Making
How to Optimize Signage Placement
One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement…
How To Design In-Store Signage to Maximize Attention
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise…
The Shopper Transition Zone Shopping Experience
When shoppers come into a store, the goal is for them to have the best shopping experience possible, with the best possible outcome —…
