The Shopper Transition Zone Shopping Experience
When shoppers come into a store, the goal is for them to have the best shopping experience possible, with the best possible outcome —…
Consumer Decision Making
Using Nudges to Improve In-store
Communication and Drive Sales
The in-store environment has always been important. For most categories, research has routinely shown that many purchase decisions are made…
The 20-10-5 Rule for Assessing Your Packaging
AÂ great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in-store…
Do you know how important color is for your package?. . . . we do
The Importance of Color in Packaging When it comes to packaging, color is one of the most important components for attracting shoppers.…