Shopability: Can Shoppers Find and Choose Your Product?
A great product can still fail at the moment of purchase. It may have strong branding, compelling benefits and competitive pricing. But if…
Impulse Buying
The Attention Gap: How Brands Get Noticed
In today’s crowded shopping environment, getting noticed is harder than ever. Whether shoppers are navigating a supermarket aisle,…
How to Optimize Your Packaging Design to Win Shopper Attention
Your package has only seconds to capture a shopper’s attention. In a busy grocery store, shoppers are surrounded by thousands of products…
4 Ways to Structure Impulse Buying in the Online Checkout Experience
There are entire categories that live and die in the impulse buying space. In fact, it is the leading strategy for many products in retail…