What People Say Versus What People Do
The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little…
Consumer Decision Making
The Emotional Shopper
As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times…
A Behavioral Science Perspective to Queuing
Billions of consumer dollars are either made or lost depending on the way businesses manage customer queues. Lengthy wait times can damage…
Why do Shoppers Crave Variety?
Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new…