Using Shopper Activation Framework to Understand Omni
The rise of omnichannel shoppers has disrupted traditional retail models and created new opportunities for businesses. To understand this…
Consumer Decision Making
How SAF Maximizes Qualitative Research for Omnichannel Understanding
On The Importance of Understanding Omnichannel Shoppers: It’s an easy trap for brands to begin thinking of consumers in distinct buckets:…
Case Study – Canopy Growth Path to Purchase
Canopy Growth wanted to understand the different customer journeys by customers, channels and formats, to understand the drivers of choice…
Case Study – Clorox Sustainable Section Redesign
The Clorox Company was looking to reinvent the total household cleaning and laundry section at a large retailer. The Business Issue The…