Navigating Back to School Shopping: 2023 Shopper Behavior
In the ever-evolving landscape of back to school (BTS) shopping, gaining a comprehensive understanding of shopper behavior, preferences,…
Consumer Decision Making
Case Study – Shopper Conversion Analytics with Mondelez
The Business Issue: During the Pandemic, many shopping changes occurred that dramatically changed shopping behavior. Some of these changes…
Driving Front End Impulse in Inflationary Times
The challenge of the impulse purchase is unique for brands because it relies on enticement outside of a shopper’s existing plan. To…
The Changing Shopper Journey in an Era of Inflation
The shopper journey has undergone a significant transformation in recent times, largely driven by the impact of inflation on…