How Shopper Activation Framework Identifies Online Behaviors
Historically, trips have been classified based on the total basket; for instance, a ‘Stock Up’ type trip is classified as a large,…
Consumer Decision Making
The Power of Eye Tracking for E-Commerce Shopper Insights
In a cutthroat digital market, it is now more important than ever for brands to really understand their customers. But consumer behavior…
How our Shopper Activation Framework Identifies Insights on Sustainability
Sustainability: It’s a complex and multifaceted issue that has a widespread impact on businesses. It’s also becoming increasingly…
Case Study: Packaging Validation with Nestlé Confectionary
The business issue: The new Nestlé POPs product was validated as a strong proposition prior to entering shelf testing; as a next step…