Our Shopper Marketing Insights services use behavioral science and in-situation testing to help retailers and manufacturers achieve their goals for today’s physical and/or digital shopping challenges.
Explorer focuses on observing and measuring nonconscious drivers of shopping behavior through studies that take place in-store, online or at our Shopper Lab test stores.
Path to Purchase
Path to Purchase opportunities along the customer journey are identified via behavior observation, in the moment reactions via mobile and online research techniques.
Planograms and Assortment
Our proprietary planogram testing approaches help identify the optimal planogram grounded in shopper behavior and compared against our database of planogram performance.
Signage & Point-of-Sale Marketing
Signage & Point-of-Sale Marketing (POSM) via eye tracking to determine what is being noticed in store, we test signage, promotions and POSM. Tests are conducted in-situation either in a Virtual Reality store, our shopper labs or in the actual store environment.
Using eye-tracking and behavior research techniques, we help retailer clients optimize their flyer design and offers to drive sales.