Explorer focuses on observing and measuring nonconscious drivers of shopping behavior through studies that take place in-store, online or at our Shopper Lab test stores.

Path to Purchase

Path to Purchase opportunities along the customer journey are identified via behavior observation, in the moment reactions via mobile and online research techniques.

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Planograms and Assortment

Our proprietary planogram testing approaches help identify the optimal planogram grounded in shopper behavior and compared against our database of planogram performance.

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Retail Design & Store of the Future

Tests are conducted in-situation either in a Virtual Reality store, our shopper labs or in the actual store environment.

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Signage & Point-of-Sale Marketing

Signage & Point-of-Sale Marketing (POSM) via eye tracking to determine what is being noticed in store, we test signage, promotions and POSM. Tests are conducted in-situation either in a Virtual Reality store, our shopper labs or in the actual store environment.

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Flyer Testing

Using eye-tracking and behavior research techniques, we help retailer clients optimize their flyer design and offers to drive sales.

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Merchandising and Display Solutions

Merchandising and display solutions are assessed via eye-tracking and shopper behavioral research.

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In-Store Promotion

In-store promotion impact is measured via eye tracking, in the moment shopper reactions and purchase data.