4 Key Decision Making Biases of Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
Consumer Decision Making
How Emotions Affect Shopper Behavior
Why Emotion Plays a Critical Role in Shopper Decision-Making For decades, marketers believed consumers made purchasing decisions primarily…
Your loyalty program is full of data. Is it full of loyal customers?
Why retail brands that unify their customer data are pulling ahead, and what it takes to get there. There’s a well-established pattern in…
Your shopper research is excellent. Does it change what happens after the purchase?
How insights leaders at retail brands are connecting behavioral research to customer activation, and why it matters. The tools available to…