How to Motivate Today’s Consumers
Price and Quality used to be the most important motivators for consumers, but things have changed. Consumer values have been reimagined and…
Consumer Decision Making
Immersive Online Qualitative Research Case Study
Ontario Lottery and Gaming Corporation wanted to optimize their in-store communication. They historically tested communication in-store and…
QR Codes Beyond Restaurant Menus
There’s no doubt the pandemic has accelerated the use of the QR Code. We’re mostly familiar with them from restaurants where we’re…
How Instagram is Changing Shopper Behavior
Instagram is no longer just a photo-sharing platform. Recent studies have shown that Instagram advertising can affect shopper behavior from…