Our Approach

Explorer Research emphasizes in-situation testing combined with biometrics to measure both the emotions and behaviors of shoppers. This deep understanding combined with our consultative approach results in optimized shopper strategies and activations that drive sustained growth.

How we're different

How we're different . . .

  1. Explorer are shopper experts. With decades of combined in-house research experience at brands like Kraft and PepsiCo, no one has the breadth of experience that Explorer delivers.
  2. We have the broadest range of immersive testing environments, which means we can provide the methodology (online, in-store, in-lab) that works best for your research objectives and budget.
  3. Explorer are eye tracking experts with extensive analytical experience in understanding and interpreting shopper behavior – fundamental insights to drive business growth.

Global Reach with a Boutique Approach

Explorer is part of Savanta which is a fast-growing data, market research, and advisory company. Being part of the Savanta Network provides Explorer with global coverage while maintaining our consultative approach with clients. Savanta offers clients a full range of intelligence services, including:  

  • Research & consulting – tailored solutions built using specialists from Savanta’s Industry and Methodology Practices 
  • Data collection and analysis – access to 100 million respondents through a proprietary technology platform 
  • Intelligence products – including the BrandVue and MarketVue reputation tracking solutions 

Our Clients

Explorer is proud to drive shopper growth for the world’s leading brands. We apply decades of expertise, immersive behavioral testing, and cutting-edge technology to build our client partnerships. Many of our clients are long-standing and Explorer has become a consultative partner driving growth across many different areas of our client’s business.

Kraft Heinz
L'Oreal
Mars Wrigley
AB InBev
PepsiCo
Purina
Johnson & Johnson
Hershey
Tim Hortons
McCain
Wawa
Tata
Metro
Stop & Shop
Dollar General
Lactalis
Subway
Keurig
Walgreens
Shoppers Drug Mart
Clorox
Jamieson
Loblaws
Aurora Cannabis
Cronos Group
High Park Company
Mondelez International
Johnsonville
Helen of Troy

Here's what our clients say . . .

Stephen Bettencourt
Executive Director Retail Store and Pharmacy Insights

CVS Health

“The Explorer Research team has become a trusted and relied upon partner for our Consumer and Shopper Insights needs.  The team is highly innovative and is expert in a large range of the latest research methodologies and technologies.  Their insights and reporting are best in the industry and are truly actionable.  I have used them steadily over the past 9 years and it would be difficult to estimate the number of decisions the organizations I’ve worked for have made or the sales increases we’ve experienced as a result of their findings and recommendations.  They continually bring us closer to our shoppers and to executing new initiatives that are best positioned for success.”

Let's Connect