Explorer focuses on observing and measuring nonconscious drivers of behavior with shoppers, through a blended research approach using virtual reality, eye tracking, facial coding and other biometrics. Our lab can test different environments (grocery, mass & convenience) as well as different product categories (CPG, Pharmaceutical, QSR, Electronics and Banking).
Explorer Shopper Labs
Our Shopper Labs have many different specialized areas for testing.
Explorer Media Room
The Explorer Media Room is designed to simulate real home environments making it ideal for media and digital research. It is fully equipped with all our biometric capabilities such as eye tracking and EEG and also features adjacent client viewing. Our media room is the ideal environment to test advertising across different platforms and capture how consumers really view and engage with your advertising. The living room design is also used to conduct focus groups and innovation sessions.