Explorer focuses on observing and measuring nonconscious drivers of behavior with shoppers, through a blended research approach using virtual reality, eye tracking, facial coding and other biometrics. Our lab can test different environments (grocery, mass & convenience) as well as different product categories (CPG, Pharmaceutical, QSR, Electronics and Banking).

Explorer Shopper Labs

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Our Shopper Labs have many different specialized areas for testing.

Virtual Reality

Explorer Research Virtual Reality Lab

Our Virtual Reality lab allows for life-size testing of different environments and is fully equipped with eye tracking to capture what is being noticed. The green screen set-up in our labs allows for third person viewing of what the respondent is seeing and doing in the VR environment.

Explorer Media Room

Explorer Research Media Room

The Explorer Media Room is designed to simulate real home environments making it ideal for media and digital research. It is fully equipped with all our biometric capabilities such as eye tracking and EEG and also features adjacent client viewing. Our media room is the ideal environment to test advertising across different platforms and capture how consumers really view and engage with your advertising. The living room design is also used to conduct focus groups and innovation sessions.