Shopper Labs
Our Shopper Labs in Toronto and Chicago use cutting-edge technology to measure and observe every aspect of shopper activity and is ideal for testing packaging, planogram,
e-commerce and store of the future initiatives.
Our Shopper Labs in Toronto and Chicago use cutting-edge technology to measure and observe every aspect of shopper activity and is ideal for testing packaging, planogram,
e-commerce and store of the future initiatives.
Our Virtual Reality lab allows for life-size testing of different environments and is fully equipped with eye tracking to capture what is being noticed. The green screen set-up in our labs allows for third person viewing of what the respondent is seeing and doing in the VR environment.
The Explorer Media Room is designed to simulate real home environments making it ideal for media and digital research. It is fully equipped with all our biometric capabilities such as eye tracking and EEG and also features adjacent client viewing. Our media room is the ideal environment to test advertising across different platforms and capture how consumers really view and engage with your advertising. The living room design is also used to conduct focus groups and innovation sessions.