How Instagram is Changing Shopper Behavior
Instagram is no longer just a photo-sharing platform. Recent studies have shown that Instagram advertising can affect shopper behavior from…
Consumer Decision Making
How to Use Eye Tracking to Improve Digital Performance
The eyes don’t lie. That’s why Eye Tracking is such a great tool to improve your brand or website’s digital performance. The eyes are…
How Frictionless Check Outs Could Impact Impulse Sales
Explorer predicts frictionless check outs will be one of the most influential trends that will reshape retail. A 2020 Explorer study found…
The Fragmented Shopper
The Pandemic has Changed Shopper Behavior There’s no doubt that shopper behavior has changed due to the pandemic. Studies everywhere show…