Explorer’s Online Immersive Qualitative Research Platform immerses the moderator right in the store environment.
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Using 3D environments we immerse a moderator in the store to conduct the research. This creates the proper context to drive the identification of behavioral insights. Having the moderator in the context of the environment replicates being in a real store environment. The moderator can move up and down the aisle to point out different items on the shelf and zoom in on packaging to probe for deeper insights.