Immersive Qualitative

Online Qualitative research is increasingly replacing face-to-face research in today’s market. While online Qualitative is safer for these times, it has limitations when used for shopper research, as respondents often lack contextual queues relative to the shopping experience. As a result, study outputs are more attitudinal versus behavioral. That’s where Explorer’s Virtual Online Immersive research can help. Using 3D environments where we immerse a moderator to conduct the research, we create the proper context to drive the identification of behavioral insights safely and efficiently.