In order to understand shopper behavior, it’s important to understand the decision-making process and reach consumers at the moment that most influence their decisions. One of the key concepts to understand concerning the psychology of shopping is heuristics. A heuristic is a mental shortcut that helps us make decisions and problem solve quickly. They allow …
Preparing customers to shop your store well begins with the transition zone. What is the transition zone? That space just inside the door is often referred to as the transition zone (sometimes referred to as ‘the landing strip’ or ‘decompression zone’). It’s often overlooked and not a very effective selling space but is very important …
The Argument Against Consumer Research Should you take the next step and do consumer research? Let’s start with the potential risk of not doing any consumer research, whether it’s qualitative or quantitative research. Many people say that since their business is doing well, they do not need to pay to learn about consumer behavior. They …
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media. Web sites and social media constantly demand new and relevant content. The messaging on packaging is also important. But if we stop and think about it, what’s really most memorable to consumers? People are …
Here are the packaging trends to be aware of in 2019. With the continued growth of e-commerce, protective packaging will continue to be important however this is quickly being outweighed by other considerations. As retail channels continue to become more diversified, packaging needs to keep pace. Technological advances in packaging have created more unique opportunities …
Wouldn’t it be nice if our purchase decisions were rational and logical based on the careful consideration of all the available options? The truth is, they rarely are. Rather, our emotions are the main drivers of our purchase decisions. To develop the best shopper experience possible, it’s imperative to understand the emotional drivers influencing your …
It’s widely known that the best position on the shelf is at eye level and having your brand block on the left-hand side as people tend to read from left to right. Second best would be one level above eye level and one level below. But what do you do if you’re on the bottom …
When packages are sent from a manufacturer to a retailer, they are usually part of a tightly wrapped full pallet. However, when individual items are sent from the retailer to a consumer’s home they may endure up to 30 touches along the way and be thrown around in the back of a truck. The main …
Planograms are big business. In the U.S. grocery industry alone, the cost of planogram resets is ¾ of a billion dollars annually. Every quarter, planograms are being adjusted to accommodate new products or seasonal items. Think about the labor and costs involved to reset shelves across the globe. But with all this work, do we …
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