Quirk’s Qualitative Research Impact Award Finalist
Explorer Research is very excited to announce that we have been chosen as a Finalist for the Marketing Research and Insight Excellence…
Articles
When to Test Digital Content
In Lab or Online
Often when we get asked to submit a proposal to test digital content, our clients ask what the pros and cons are of testing the content in…
How Instagram is Changing Shopper Behavior
Instagram is no longer just a photo-sharing platform. Recent studies have shown that Instagram advertising can affect shopper behavior from…
How to Use Eye Tracking to Improve Digital Performance
The eyes don’t lie. That’s why Eye Tracking is such a great tool to improve your brand or website’s digital performance. The eyes are…
