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millennials and boomers

Surprise: Boomers and millennials shopping habits are more alike than we may think

A Unified Approach to Millennials and Boomers To take advantage of the rapidly changing retail environment, retailers can’t overlook the spending potential of millennials or turn away the loyal spending power of boomers. So how do they do both? There’s a lot of discussion about the differences between millennials and baby boomers and how they …

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The Emotional Shopper

The Emotional Shopper

As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times longer (500 million years) than we have been able to talk (65,000 years). Consider that humans have about 3,000 facial expressions that they use to convey their emotions but we have less than …

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