Monica Wood, Quirks Lifetime Achievement Award Recipient
As contributors to the market research industry, the deep insights we share about the human behavior data gathered is essential. With…
Articles
Switch, Stay and Pay Motivators
Consumers have come to expect companies to keep offering the services, experiences, and concessions introduced during the pandemic. The…
How to Motivate Today’s Consumers
Price and Quality used to be the most important motivators for consumers, but things have changed. Consumer values have been reimagined and…
How the Role of the Store Associate has Changed
Despite the use of technology in retail, many customers still desire and expect the ability to speak to a well-trained, knowledgeable sales…
