Takeaways from our webinar with Plinc on activating segmentation from insight to action. Most segmentation projects start the same way. The research is rigorous, the segments are well defined, and the debrief lands…
Segmentation Is Only as Good as What Happens Next Read More »
Why understanding shopper behavior is the next evolution of retail media success Retail media has quickly become one of the fastest-growing opportunities for brands to reach consumers closer to the point of purchase. With access…
Retail Media Meets Shopper Psychology: Are Brands Measuring the Right Things? Read More »
AI can analyze decisions — but understanding why shoppers choose requires human insight Artificial intelligence is transforming the way businesses collect, analyze, and interpret information. From predicting consumer trends to summarizing customer feedback, AI is…
Why AI Can’t Replace Shopper Research: The Human Behavior Gap Read More »
Why understanding shopper missions is key to winning at the moment of choice Every shopping trip has a purpose. A shopper walking into a grocery store to quickly replace a household essential behaves very differently…
7 Shopping Missions Every CPG Brand Should Understand Read More »
For decades, brand loyalty has stood as a fundamental aspect of successful business strategies. Yet, the loyalty landscape is currently undergoing a transformation, largely due to the advent of Generation Z. Born between the late…
Marketers and researchers have traditionally relied on a relatively stable model of the consumer journey: awareness, consideration, purchase, and loyalty. Channels evolved, digital transformed media habits, and ecommerce accelerated decision-making — but the basic idea…
How AI Is Changing the Consumer Path to Purchase Read More »
Retailers have spent the last decade investing heavily in digital transformation, from e-commerce platforms to AI-powered personalization. But one of the most visible and rapidly evolving innovations is happening directly on the store shelf: digital…
Digital Shelf Labels: Transforming the In-Store Shopping Experience Read More »
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