Articles
The Power of Packaging Visuals
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media. Web sites and social media constantly demand new and relevant content. The messaging on packaging is also important. But if we stop and think about it, what’s really most memorable to consumers? People are …
Packaging Trends For 2019
Here are the packaging trends to be aware of in 2019. With the continued growth of e-commerce, protective packaging will continue to be important however this is quickly being outweighed by other considerations. As retail channels continue to become more diversified, packaging needs to keep pace. Technological advances in packaging have created more unique opportunities …
How to Leverage Shopper Emotional States
Wouldn’t it be nice if our purchase decisions were rational and logical based on the careful consideration of all the available options? The truth is, they rarely are. Rather, our emotions are the main drivers of our purchase decisions. To develop the best shopper experience possible, it’s imperative to understand the emotional drivers influencing your …
What To Do If Your Pack Is On The Bottom Shelf
It’s widely known that the best position on the shelf is at eye level and having your brand block on the left-hand side as people tend to read from left to right. Second best would be one level above eye level and one level below. But what do you do if you’re on the bottom …
Adapting Packaging for Online Delivery
When packages are sent from a manufacturer to a retailer, they are usually part of a tightly wrapped full pallet. However, when individual items are sent from the retailer to a consumer’s home they may endure up to 30 touches along the way and be thrown around in the back of a truck. The main …
Increase Your ROI on Planograms
Planograms are big business. In the U.S. grocery industry alone, the cost of planogram resets is ¾ of a billion dollars annually. Every quarter, planograms are being adjusted to accommodate new products or seasonal items. Think about the labor and costs involved to reset shelves across the globe. But with all this work, do we …
