Planograms are big business. In the U.S. grocery industry alone, the cost of planogram resets is ¾ of a billion dollars annually. Every quarter, planograms are being adjusted to accommodate new products or seasonal items. Think about the labor and costs involved to reset shelves across the globe. But with all this work, do we …
A Unified Approach to Millennials and Boomers To take advantage of the rapidly changing retail environment, retailers can’t overlook the spending potential of millennials or turn away the loyal spending power of boomers. So how do they do both? There’s a lot of discussion about the differences between millennials and baby boomers and how they …
Surprise: Boomers and millennials shopping habits are more alike than we may think Read More »
Today online grocery shopping represents between 2-4% of the market and is forecasted to be 20% of grocery sales by 2025. Grocery shopping is the next major retail sector to be disrupted. However, there are some myths about online grocery shopping that may need to be reconsidered. The first myth is that no one buys …
AI (artificial intelligence) is transforming the retail industry. It is estimated that by 2025 the size of the AI software and systems industry is expected to reach US$35,870 million. AI will change the entire product and services cycle from manufacturing to post-sale customer communications. Both shoppers and retailers will benefit from this innovative, always learning …
As we make the shift to smaller and smaller devices from desktop to tablet to smartphone, mobile ecommerce is only going to grow and nowhere is there more opportunity for growth than online food and beverage. While products such as books and electronics sell quite well, CPG products such as groceries still only make up …
Mobile Ecommerce for CPG Products
Demands a Different Approach Read More »
The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little deeper, it’s usually revealed that the respondent may not be accurately saying what they will do. History is full of marketing decisions caused by only listening to what people say …
While typical online packaging thumbnails work well for products such as electronics and books that are information-intensive, they don’t work so well for most CPG products. When people buy groceries online, they tend to do it much faster by relying on familiar shapes, colors and symbols. Packaging plays a very important role and should function …
How to Optimize your Packaging for Online Shopping Read More »
At Explorer, we understand our clients are busy. They don’t have time to pour over lengthy reports to find the insight they’re looking for. That’s why we provide shortcuts to relevant information with key insights identified upfront. We bring the insights to life through video and illustrating recommendations and actions going forward. We try to …
As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times longer (500 million years) than we have been able to talk (65,000 years). Consider that humans have about 3,000 facial expressions that they use to convey their emotions but we have less than …
It’s widely acknowledged that walking speed plays an influential role in shoppers’ purchasing decisions. But until now it was unclear what retailers could do to influence the pace of their customers. New research suggests there are ways to control the speed at which shoppers walk down an aisle. Depending on your product, you may want …
Influencing Shopper Speed is a Nudge that can Increase Sales Read More »
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