How to Influence Impulse Buying Behavior in the New Normal
The Covid-19 pandemic has changed our shopping behaviors dramatically particularly while checking out of a store. This is causing a decline…
Articles
Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
Four Reasons to use Virtual Reality to Optimize your Front End
The checkout area has changed drastically during the pandemic. Our research shows that 74% of shoppers want this area redesigned. While the…
Does the new normal mean the end of front-end impulse?
The front end of the store has long been a competitive area, focused on organizing and designing products to capture attention and convert…
