Articles

Shopper Heuristics

Heuristics and Shopper Behavior

In order to understand shopper behavior, it’s important to understand the decision-making process and reach consumers at the moment that most influence their decisions. One of the key concepts to understand concerning the psychology of shopping is heuristics. A heuristic is a mental shortcut that helps us make decisions and problem solve quickly. They allow…

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woman entering fashion and clothes shop

The Shopper Transition Zone

  Preparing customers to shop your store well begins with the transition zone. What is the transition zone? That space just inside the door is often referred to as the transition zone (sometimes referred to as ‘the landing strip’ or ‘decompression zone’). It’s often overlooked and not a very effective selling space but is very…

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Why Do Consumer Research?

Why do Consumer Research?

  The Argument Against Consumer Research Should you take the next step and do consumer research? Let’s start with the potential risk of not doing any consumer research, whether it’s qualitative or quantitative research. Many people say that since their business is doing well, they do not need to pay to learn about consumer behavior.…

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The Power of Packaging Visuals

The Power of Packaging Visuals

The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media. Web sites and social media constantly demand new and relevant content. The messaging on packaging is also important. But if we stop and think about it, what’s really most memorable to consumers? People are…

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Packaging trends for 2019

Packaging Trends For 2019

Here are the packaging trends to be aware of in 2019. With the continued growth of e-commerce, protective packaging will continue to be important however this is quickly being outweighed by other considerations. As retail channels continue to become more diversified, packaging needs to keep pace. Technological advances in packaging have created more unique opportunities…

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