Explorer Research - The Behavioral Research Company

The Behavioral Research Company

At Explorer we deliver deeper insights and better solutions.
We do this by blending traditional market research with the latest in cognitive and neuroscience.
All our projects are carried out in realistic environments where tools such as eye tracking,
EEG or facial coding are used to help uncover deeper insights.

Our Labs

Our approach starts with science. We have four lab areas of expertise.

ShopLab

Optimizing the shopper experience begins with an in-depth understanding of the retail environment and the path to purchase.

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PackLab

Packaging can provide a competitive advantage. Testing in situation results in packaging that is breakthrough and compelling.

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IdeaLab

Successful innovation delivers real sustainable results. Unfortunately, most innovation development is too product-centric, ignoring everyday tangible details that drive success.

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MediaLab

Advertising is changing. Today, multiple devices compete for our attention. Understanding the behavior of how advertising is consumed results in better communication.

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We Work With a Variety of Industries

Consumer Goods

As a CPG company, you need to ensure that your new communications, innovation, packaging and shopper initiatives drive incremental growth. At Explorer, we deliver the fascinating behavior based insights that will increase your in-market success. We also provide a range of shopper insight services that enable manufacturers to create collaborative, compelling stories for retailers.

Retail

Being a retailer today is tough. There is less customer loyalty, a more demanding shopper and multiple online options. At Explorer, we optimize both the store and online experience. We utilize eye tracking and Biometrics to track the shopper experience through your store and understand where there are experience highs and lows.

Food Service

Clientele today are demanding more. They want more variety, more healthy options and an even more unique experience. At Explorer we understand this and use our methodologies to reveal the impact of physical layout, signage, menu boards and ordering systems on the food service experience. We examine the entire service process, from entry to exit, for a complete picture of the customer’s journey.

Consumer Electronics and Appliances

The one constant in Consumer Electronics is change. Being a leader today does not guarantee success tomorrow. That’s where Explorer usability and innovation testing helps deliver superior products. Using our suite of neuro approaches, we quickly identify the drivers of appeal and how to amplify them. The result is a competitive advantage and rave reviews for your products.

Financial

Understanding how customers “shop” your branches and interact with staff gives you the tools to make informed decisions in design, communication strategies and operational issues. This results in an improved customer experience and increases the opportunity to sell other products and services.

Automotive

Determining how your customers react to your showroom and your online experience is critical to activating the sale. We understand the emotional drivers throughout the experience and what is making it positive or negative. We do this by tracking respondents through their entire buying experience, revealing at home triggers and other influencers of purchase.

Media

Media is changing with the importance of mobile design, virtual reality, diverse communities, shifting revenue models and finding new formats for storytelling as technology shapes content. At Explorer, we start by examining how media is viewed differently on each device to help build better engagement for your content.

Our Work

Packaging Graphics Design

Case Study

Menu Boards

Case Study

Advertising & Media

Case Study

Testimonials

"I have been working with The Explorer Group for over 3 years. They are innovative, and cutting-edge research professionals who turn insights into a game plan to win in the marketplace. The Explorer team goes above and beyond in all that they do. Whether it’s their range of methodologies and ways of digging deep into the Shopper’s conscious and non-conscious decision-making or the smart, high-quality reports that bring the findings and solutions to life. I am impressed with Explorer again and again, and they win my business over and over"

Director, Shopper Insights U.S. & Canada