Do “New” Flashes on Packaging Really Work?
August 25, 2026
When a product is new or has been reformulated, adding a “New” flash to the packaging seems like an obvious way to get shoppers’ attention.…
How we're different . . .
1. Explorer are shopper experts. With decades of combined in-house research experience at brands like Kraft and PepsiCo, no one has the depth and breadth of experience that Explorer delivers.
2. We have the broadest range of immersive testing environments, which means we can provide the methodology (online, in-store, in-lab) that works best for your research objectives and budget.
3. Explorer are eye tracking experts with extensive analytic experience in understanding and interpreting shopper behavior – fundamental insights to drive business growth.
Our Clients
Explorer is proud to drive shopper growth for the world’s leading brands. We apply decades of expertise, immersive behavioral testing, and cutting-edge technology to build our client partnerships. Many of our clients are long-standing and Explorer has become a consultative partner driving growth across many different areas of our client’s business.
Here's what our clients say . . .
Stephen Bettencourt
Executive Director Retail Store and Pharmacy Insights
“The Explorer Research team has become a trusted and relied upon partner for our Consumer and Shopper Insights needs. The team is highly innovative and is expert in a large range of the latest research methodologies and technologies. Their insights and reporting are best in the industry and are truly actionable. I have used them steadily over the past 9 years and it would be difficult to estimate the number of decisions the organizations I’ve worked for have made or the sales increases we’ve experienced as a result of their findings and recommendations. They continually bring us closer to our shoppers and to executing new initiatives that are best positioned for success.”
Recent Blogs
Segmentation Is Only as Good as What Happens Next
July 30, 2026
Takeaways from our webinar with Plinc on activating segmentation from insight to action. Most segmentation projects start the same way. The research is rigorous, the…
Segmentation Is Only as Good as What Happens Next Read More »
Retail Media Meets Shopper Psychology: Are Brands Measuring the Right Things?
July 17, 2026
Why understanding shopper behavior is the next evolution of retail media success Retail media has quickly become one of the fastest-growing opportunities for brands to…
Retail Media Meets Shopper Psychology: Are Brands Measuring the Right Things? Read More »
Learn More
Explorer Research emphasizes in-situation testing combined with a consultative approach to develop winning shopper strategies for our clients.
Built for data driven marketers and favoring the practical over the academic, our learning center will help your team become shopper marketing experts.
Read more about our case studies and how we helped other businesses, just like yours.