Better Market Research Through
Advanced Behavioral Science
Explorer Research
The Behavioral Research Company
We have the broadest behavioral science toolkit. Rather than offering you only one technique, we can truly provide the best tools for your unique needs.
We blend traditional market research with the latest in behavioral and neuro science. All our projects are carried out in realistic environments where tools such as eye tracking, EEG or facial coding are used to help uncover deeper shopper insights.
Marketers have turned to behavioral science based research because it is a far more accurate predictor of consumer behavior than previous models. Behavioral science embraces the irrational nuances of human behavior, ones that can only be observed in situation.
Our Services
Our approach starts with science.
We have four service areas of expertise.
We have four service areas of expertise.
Shopper Insights
Optimizing the shopper experience begins with an in-depth understanding of the retail environment and the path to purchase.
Packaging Research
Packaging research can provide a competitive advantage. Testing in situation results in packaging that is breakthrough and compelling.
Innovation and Product Development
Successful innovation delivers real sustainable results. Unfortunately, most innovation development is too product-centric, ignoring everyday tangible details that drive success.
Media Testing
Advertising is changing. Today, multiple devices compete for our attention. Understanding the behavior of how advertising is consumed results in better communication.
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We Work With a Variety of Industries
Our Work
Testimonials
"I have been working with The Explorer Group for over 3 years. They are innovative, and cutting-edge research professionals who turn insights into a game plan to win in the marketplace. The Explorer team goes above and beyond in all that they do. Whether it’s their range of methodologies and ways of digging deep into the Shopper’s conscious and non-conscious decision-making or the smart, high-quality reports that bring the findings and solutions to life. I am impressed with Explorer again and again, and they win my business over and over"
Director, Shopper Insights U.S. & Canada"The Explorer team has helped us on projects with significant business impact and resulted in real in market success. They have consistently delivered robust, actionable insights that have helped us make crucial business decisions"
Consumer Insight Manager"They consistently delivered on being at the forefront of new and leading research techniques, having a highly experienced Marketing and Business lens on every client issue and bringing a strong bias to leaning forward on actionable recommendations"
Vice President, Insight and Communication