How to Optimize Signage Placement
October 10, 2024
One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement of the…
How we're different . . .
1. Explorer are shopper experts. With decades of combined in-house research experience at brands like Kraft and PepsiCo, no one has the depth and breadth of experience that Explorer delivers.
2. We have the broadest range of immersive testing environments, which means we can provide the methodology (online, in-store, in-lab) that works best for your research objectives and budget.
3. Explorer are eye tracking experts with extensive analytic experience in understanding and interpreting shopper behavior – fundamental insights to drive business growth.
Our Clients
Explorer is proud to drive shopper growth for the world’s leading brands. We apply decades of expertise, immersive behavioral testing, and cutting-edge technology to build our client partnerships. Many of our clients are long-standing and Explorer has become a consultative partner driving growth across many different areas of our client’s business.
Here's what our clients say . . .
Stephen Bettencourt
Executive Director Retail Store and Pharmacy Insights
“The Explorer Research team has become a trusted and relied upon partner for our Consumer and Shopper Insights needs. The team is highly innovative and is expert in a large range of the latest research methodologies and technologies. Their insights and reporting are best in the industry and are truly actionable. I have used them steadily over the past 9 years and it would be difficult to estimate the number of decisions the organizations I’ve worked for have made or the sales increases we’ve experienced as a result of their findings and recommendations. They continually bring us closer to our shoppers and to executing new initiatives that are best positioned for success.”
Recent Blogs
How To Design In-Store Signage to Maximize Attention
October 10, 2024
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise…
How To Design In-Store Signage to Maximize Attention Read More »
The Shopper Transition Zone Shopping Experience
October 6, 2024
When shoppers come into a store, the goal is for them to have the best shopping experience possible, with the best possible outcome — shopping…
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