The Behavioral Research Company
At Explorer we deliver deeper insights and better solutions. We do this by blending traditional market research with the latest in cognitive and neuroscience. All our projects are carried out in realistic environments where tools such as eye tracking, EEG or facial coding are used to help uncover deeper shopper insights.
Our approach starts with science. We have four lab areas of expertise.
Optimizing the shopper experience begins with an in-depth understanding of the retail environment and the path to purchase.
Packaging research can provide a competitive advantage. Testing in situation results in packaging that is breakthrough and compelling.
Successful innovation delivers real sustainable results. Unfortunately, most innovation development is too product-centric, ignoring everyday tangible details that drive success.
Advertising is changing. Today, multiple devices compete for our attention. Understanding the behavior of how advertising is consumed results in better communication.
We Work With a Variety of Industries
"I have been working with The Explorer Group for over 3 years. They are innovative, and cutting-edge research professionals who turn insights into a game plan to win in the marketplace. The Explorer team goes above and beyond in all that they do. Whether it’s their range of methodologies and ways of digging deep into the Shopper’s conscious and non-conscious decision-making or the smart, high-quality reports that bring the findings and solutions to life. I am impressed with Explorer again and again, and they win my business over and over"Director, Shopper Insights U.S. & Canada
"The Explorer team has helped us on projects with significant business impact and resulted in real in market success. They have consistently delivered robust, actionable insights that have helped us make crucial business decisions"Consumer Insight Manager
"They consistently delivered on being at the forefront of new and leading research techniques, having a highly experienced Marketing and Business lens on every client issue and bringing a strong bias to leaning forward on actionable recommendations"Vice President, Insight and Communication
These are some of the clients we have had the pleasure of working with.