Inflation has hit a 40-year high at 8.5%. This has caused shoppers to change how they evaluate food and lifestyle choices as they can’t afford…
Shopper Substitution and the Budget Conscious Consumer Read More »
65% of shoppers are changing their behavior because of inflation. We have all felt the impact of recent inflation whether at the gas pump or…
IIEX in Austin was everything you’d expect in an innovation focused Marketing Research conference. Right from the opening night WIRe event through to the last…
Explorer Research emphasizes in-situation testing combined with a consultative approach to develop winning shopper strategies for our clients.
