Better Market Research Through
Advanced Behavioral Science
About Explorer Research

Explorer Research

The Behavioral Research Company

We have the broadest behavioral science toolkit. Rather than offering you only one technique, we can truly provide the best tools for your unique needs.

 

We blend traditional market research with the latest in behavioral and neuro science. All our projects are carried out in realistic environments where tools such as eye tracking, EEG or facial coding are used to help uncover deeper shopper insights.

 

Marketers have turned to behavioral science based research because it is a far more accurate predictor of consumer behavior than previous models.  Behavioral science embraces the irrational nuances of human behavior, ones that can only be observed in situation.

Our Services

Our approach starts with science.
We have four service areas of expertise.

explorer shopper lab

Shopper Insights

Optimizing the shopper experience begins with an in-depth understanding of the retail environment and the path to purchase.

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explorer packaging lab

Packaging Research

Packaging research can provide a competitive advantage. Testing in situation results in packaging that is breakthrough and compelling.

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explorer idea lab

Innovation and Product Development

Successful innovation delivers real sustainable results. Unfortunately, most innovation development is too product-centric, ignoring everyday tangible details that drive success.

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explorer media lab

Media Testing

Advertising is changing. Today, multiple devices compete for our attention. Understanding the behavior of how advertising is consumed results in better communication.

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We Work With a Variety of Industries

Our Work

Our Clients

These are some of the clients we have had the pleasure of working with.

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Testimonials

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