Reaching Shoppers in a Cluttered Media World
June 12, 2025
The shopper landscape is evolving quickly — and with it, the environment in which shopper marketers operate is shifting just as fast. Industry forums, websites,…
How we're different . . .
1. Explorer are shopper experts. With decades of combined in-house research experience at brands like Kraft and PepsiCo, no one has the depth and breadth of experience that Explorer delivers.
2. We have the broadest range of immersive testing environments, which means we can provide the methodology (online, in-store, in-lab) that works best for your research objectives and budget.
3. Explorer are eye tracking experts with extensive analytic experience in understanding and interpreting shopper behavior – fundamental insights to drive business growth.
Our Clients
Explorer is proud to drive shopper growth for the world’s leading brands. We apply decades of expertise, immersive behavioral testing, and cutting-edge technology to build our client partnerships. Many of our clients are long-standing and Explorer has become a consultative partner driving growth across many different areas of our client’s business.
Here's what our clients say . . .
Stephen Bettencourt
Executive Director Retail Store and Pharmacy Insights
“The Explorer Research team has become a trusted and relied upon partner for our Consumer and Shopper Insights needs. The team is highly innovative and is expert in a large range of the latest research methodologies and technologies. Their insights and reporting are best in the industry and are truly actionable. I have used them steadily over the past 9 years and it would be difficult to estimate the number of decisions the organizations I’ve worked for have made or the sales increases we’ve experienced as a result of their findings and recommendations. They continually bring us closer to our shoppers and to executing new initiatives that are best positioned for success.”
Recent Blogs
How VR can Help with Consumer Decision Trees
June 5, 2025
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior?…
How Consumers Make Decisions
June 4, 2025
When it comes to consumer decision making, scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day.…
Learn More
Explorer Research emphasizes in-situation testing combined with a consultative approach to develop winning shopper strategies for our clients.
Built for data driven marketers and favoring the practical over the academic, our learning center will help your team become shopper marketing experts.
Read more about our case studies and how we helped other businesses, just like yours.
