How Instagram is Changing Shopper Behavior
Instagram is no longer just a photo-sharing platform. Recent studies have shown that Instagram advertising can affect shopper behavior from…
Consumer Decision Making
How to Use Eye Tracking to Improve Digital Performance
The eyes don’t lie. That’s why Eye Tracking is such a great tool to improve your brand or website’s digital performance. The eyes are…
Back-to-School Shopping Back to Normal?
There’s still a lot of uncertainty over what back-to-school will look like in the fall and how it will affect shopping behavior. Key…
Meal Kit Delivery Post-COVID
One of the big trends we saw during the pandemic was meal kit delivery to home. These kits come with a recipe and all of the ingredients to…
