How to Influence Impulse Buying Behavior in the New Normal
The Covid-19 pandemic has changed our shopping behaviors dramatically particularly while checking out of a store. This is causing a decline…
Consumer Decision Making
Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
4 Ways to Influence the New Digital Consumer
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside pick-up amidst the COVID-19…
Success Post-pandemic: Store Checkout Design
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with many expected to remain as we…
