What Effect has COVID-19 had on Sustainable Packaging?
People are paying more attention to packaging than ever before because of the pandemic. With so many people spending time at home and…
Consumer Decision Making
The Digitization of the Path to Purchase
There’s no question that the COVID-19 pandemic has dramatically changed shopper behavior. More and more people are shopping online and…
Heuristics and Shopper Behavior Part 2
Heuristics are mental shortcuts or rules of thumb we use to make decisions. These observations offer insights into how consumers experience…
The Next Generation of Online Qual
In today’s environment, there has been an accelerated push towards online Qualitative Research. The pandemic has severely limited the…
