The Promotion Paradox: Are Your Discounts Driving Growth?
Holiday Promotions: Are Your Discounts Driving Growth? As the fall holiday shopping season approaches, CPG brands and retailers are…
Consumer Decision Making
Holiday Innovation: Growth or Cannibalization?
Holiday Innovation: Will Seasonal Products Drive Growth or Cannibalize Existing Sales? From Halloween treats and festive packaging to…
Holiday Shopping Behavior: Where Is Spending Moving?
The Gift List Is Shrinking—but the Celebration Isn’t: Where Holiday Spending Is Moving For consumer packaged goods (CPG) brands and…
Shopability: Can Shoppers Find and Choose Your Product?
A great product can still fail at the moment of purchase. It may have strong branding, compelling benefits and competitive pricing. But if…