Consumer Decision Making

New Data Reveals How Canadians Really Feel About Ads on YouTube vs. TV

New Data Reveals How Canadians Really Feel About Ads on YouTube vs. TV

Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s message. To test audience engagement, Explorer dug into Canadians’ connection and attention while watching TV and YouTube—and have three new insights for marketers. Read the Full Article

Why personal screens mean more engagement

Why personal screens mean more engagement

In the age of plentiful content and goldfish-like attention spans, what’s the stuff that really grabs eyeballs and keeps them there? How much does it have to do with the content and how much with the kind of device on which it’s consumed? Read the Full Article

Hershey Halloween Merchandising

Hershey Thinks Outside the Box for Halloween Merchandising

Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by price or type. But Hershey Co.thought that the merchandising tactic was making it harder for shoppers to find what they wanted, obscuring a brand’s familiar color palette and seasonal creative along with the size and unit-count of the …

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The Emotional Shopper

The Emotional Shopper

As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times longer (500 million years) than we have been able to talk (65,000 years). Consider that humans have about 3,000 facial expressions that they use to convey their emotions but we have less than …

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Why do Shoppers Crave Variety?

Why do Shoppers Crave Variety?

Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new products, it helps to understand what influences a discovery mindset for shoppers. We have found that there are 3 main influences on why shoppers seek out variety. These include: Pleasure – we derive greater pleasure …

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effective in store communication

Effective In Store Communication

As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will shift to more of a focus on inspiration and branding but the same principles of in-store communication will remain. In-store design principles are based on behavioral science and how people experience retail environments. …

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