The Growth of Private Label and the Need for Planogram Optimization
Due to high unemployment and increasing grocery prices caused by the global pandemic and supply shortages, the average consumer has less…
Consumer Decision Making
Three Approaches to Optimize Digital Touchpoints
The use of digital touchpoints with shoppers has steadily increased over the last 7 months and many of these new habits are here to stay.…
You probably need to rethink your Decision Tree
With the massive change in shopper behavior driven by the pandemic, we are seeing a change in Shopper Decision Trees. Shoppers have changed…
How to Influence Impulse Buying Behavior in the New Normal
The Covid-19 pandemic has changed our shopping behaviors dramatically particularly while checking out of a store. This is causing a decline…
