Sustainable Packaging Trends in 2022
One of the most important concerns to consumers right now when buying products is sustainability. Brands need to continually improve their…
Consumer Decision Making
Heuristics and Shopper Behavior in Market Research – Part 2
It's essential to understand how to influence decision making in order to move to a shopper-centric organization.
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Heuristics and Shopper Behavior in Market Research
In order to understand shopper behavior, it’s integral to understand the decision-making process and reach consumers at the moment that…
New Cannabis Beverage Naming Research
Naming Optimization: A global Cannabis company wanted to launch a new brand in the beverage category. With the rapid pace of innovation and…
