How To Design In-Store Signage to Maximize Attention and Engagement
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise…
Consumer Decision Making
How To Get The Most Out Of Your Packaging
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages are also featured in most…
Heuristics Bias Norms: Four Key Human Decision Making Biases Underpinning Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
Heuristics and Shopper Behavior
In order to understand shopper behavior, it’s important to understand the decision-making process and reach consumers at the moment that…
