Consumer Decision Making

Shopper Heuristics

Heuristics and Shopper Behavior

In order to understand shopper behavior, it’s important to understand the decision-making process and reach consumers at the moment that most influence their decisions. One of the key concepts to understand concerning the psychology of shopping is heuristics. A heuristic is a mental shortcut that helps us make decisions and problem solve quickly. They allow…

Heuristics and Shopper Behavior Read More »

woman entering fashion and clothes shop

The Shopper Transition Zone

  Preparing customers to shop your store well begins with the transition zone. What is the transition zone? That space just inside the door is often referred to as the transition zone (sometimes referred to as ‘the landing strip’ or ‘decompression zone’). It’s often overlooked and not a very effective selling space but is very…

The Shopper Transition Zone Read More »

Hershey Halloween Merchandising

Hershey Thinks Outside the Box for Halloween Merchandising

Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by price or type. But Hershey Co.thought that the merchandising tactic was making it harder for shoppers to find what they wanted, obscuring a brand’s familiar color palette and seasonal creative along with the size and unit-count of the…

Hershey Thinks Outside the Box for Halloween Merchandising Read More »

The Emotional Shopper

The Emotional Shopper

As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times longer (500 million years) than we have been able to talk (65,000 years). Consider that humans have about 3,000 facial expressions that they use to convey their emotions but we have less than…

The Emotional Shopper Read More »

Why do Shoppers Crave Variety?

Why do Shoppers Crave Variety?

Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new products, it helps to understand what influences a discovery mindset for shoppers. We have found that there are 3 main influences on why shoppers seek out variety. These include: Pleasure – we derive greater pleasure…

Why do Shoppers Crave Variety? Read More »