Segmentation Is Only as Good as What Happens Next
Takeaways from our webinar with Plinc on activating segmentation from insight to action. Most segmentation projects start the same way. The…
Marketing Research Technology
How Explorer Research Delivers Insights Beyond Traditional Analytics
Businesses use research to address specific problems, test markets, expand their understanding of the customer, refine marketing messages,…
Better Online Behavioral Shopper Research
At Explorer, immersive environment testing has always been at the core of how we measure shopper behavior. As research increasingly shifts…
How VR can Help with Consumer Decision Trees
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior? Buying…