Marketing Research Technology

Explorer Research open a Test Kitchen

Explorer Research Opens a Test Kitchen

Mississauga-based Explorer Research has created a new testing environment to help simulate a real kitchen in an effort to control research and lower costs for its clients. Read the Full Article

store of the future

Store of the Future

In the Year 2025 … What will retail look like? P2PX exhibitors offer their thoughts on NFC, Amazon and more to get your thinking started. Read the Full Article

Virtual Reality with Eye Tracking

Virtual Reality with Eye Tracking: Step Into the Future

Explorer Research partnered with Hershey’s to investigate the optimal aisle layout across key design elements. They tested multiple planogram layouts and measured different aisle anchors, the flow of aisles, and planogram sizes. These tests allowed Explorer Research to identify the best aisle configurations for Hershey’s products based on key metrics such as stopping power, closing …

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Explorer Group launches high-tech shopper insight facility

Mississauga-based Explorer Shopping Solutions has recently launched its new Center for Shopper Insights (CSI), a 6,000-square-foot research, design and meeting facility to help understand shopper behavior and purchase dynamics in Canadian retail. Read the Full Article