Better Online Behavioral Shopper Research
At Explorer, immersive environment testing has always been at the core of how we measure shopper behavior. As research increasingly shifts…
Marketing Research Technology
How VR can Help with Consumer Decision Trees
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior? Buying…
5 Ways to Use Virtual Reality to Test Planograms
Clients often ask how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways you can use virtual…
Increase Your ROI on Planograms
Planograms are big business. In the U.S. grocery industry alone, the cost of planogram resets is ¾ of a billion dollars annually. Every…