Marketing Research Technology

Virtual Reality with Eye Tracking

Virtual Reality with Eye Tracking: Step Into the Future

Explorer Research partnered with Hershey’s to investigate the optimal aisle layout across key design elements. They tested multiple planogram layouts and measured different aisle anchors, the flow of aisles, and planogram sizes. These tests allowed Explorer Research to identify the best aisle configurations for Hershey’s products based on key metrics such as stopping power, closing…

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