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Built for insights professionals and favoring the practical over the academic, our learning center will help your team become shopper marketing experts by sharpening your mastery of consumer behavior research, shopper insights research & packaging design research.

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Reading List

Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion.

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Thaler and Sunstein show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. This is one of the most fascinating and inspirational books to come along in a while.

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Daniel Kahneman takes readers on an exploration of what influences our thinking, providing extensive insight about what goes on inside our heads; the psychological basis for reactions, judgements, recognition, choices and conclusions.

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