Learning Center
Built for insights professionals and favoring the practical over the academic, our learning center will help your team become shopper marketing experts by sharpening your mastery of consumer behavior research, shopper insights research & packaging design research.
Start Here
Our Most Popular Guides
Place search term in quotes to search for a specific term.
Play Video
VR Research with Eye Tracking
Shopper Insights Research
Play Video
Shopper Insights Research - What, Why and How?
Consumer Research Techniques
Play Video
Packaging Design Research - The ROI of Getting It Right The First Time
Consumer Market Research
Channel and Industry Insights
Play Video
Shelf Planogram Testing - Using Lifesize Shelves to Optimize Planograms
Play Video
Explorer Research - Chicago Shopper Lab
Play Video
Explorer Research Test Kitchen
Sign up below for our industry updates and important insights information.
Popular Videos
News Items
Explorer Research at IIEX Virtual 2020
Highlights from IIeXBehaviorUS 2019 in Boston
Explorer Research ranks #158 on the Growth500 List
Virtual Reality with Eye Tracking: Step Into the Future
Hershey Thinks Outside the Box for Halloween Merchandising
Store of the Future
Virtual reality with eye tracking changes the landscape of
market research and beyond
Highlights from IIeXBehaviorUS 2019 in Boston
Explorer Research ranks #158 on the Growth500 List
Virtual Reality with Eye Tracking: Step Into the Future
Hershey Thinks Outside the Box for Halloween Merchandising
Store of the Future
Virtual reality with eye tracking changes the landscape of
market research and beyond
Recent Blog Posts
E-commerce Thumbnail Image Best Practices
The Growth of Private Label and the Need for Planogram Optimization
Three Approaches to Optimize Digital Touchpoints
5 Ways to Use Virtual to Test Planograms
Two ways to conduct virtual shopper research . . . you decide
You probably need to rethink your Decision Tree
The Growth of Private Label and the Need for Planogram Optimization
Three Approaches to Optimize Digital Touchpoints
5 Ways to Use Virtual to Test Planograms
Two ways to conduct virtual shopper research . . . you decide
You probably need to rethink your Decision Tree
Reading List
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion.
View on Amazon.com
Thaler and Sunstein show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. This is one of the most fascinating and inspirational books to come along in a while.
View on Amazon.com
Daniel Kahneman takes readers on an exploration of what influences our thinking, providing extensive insight about what goes on inside our heads; the psychological basis for reactions, judgements, recognition, choices and conclusions.
View on Amazon.com
