Learning Center
Built for insights professionals and favoring the practical over the academic, our learning center will help your team become shopper marketing experts by sharpening your mastery of consumer behavior research, shopper insights research & packaging design research.
Start Here
Our Most Popular Guides
Play Video
Shopper Insights Research - What, Why and How?
Shopper Insights Research
Play Video
VR - Research with Eye Tracking
Consumer Research Techniques
Play Video
Packaging Design Research - The ROI of Getting It Right The First Time
Consumer Market Research
Play Video
Shelf Planogram Testing - Using the Lifesize Shelves to Optimize Planograms
Play Video
Explorer Research - Chicago Shopper Lab
Play Video
Explorer Research Test Kitchen
Join our email list for Industry updates and important information.
Popular Videos
News Items
Virtual reality with eye tracking changes the landscape
of market research and beyond
New Data Reveals How Canadians Really Feel About Ads on YouTube vs. TV
Explorer Research Opens a Test Kitchen
Why personal screens mean more engagement
Eight Secrets of How People Shop
Hershey Leverages Shopper Insights to Reinvent the Candy Aisle
VR Eye Tracking a Growing Market Testing Tool
of market research and beyond
New Data Reveals How Canadians Really Feel About Ads on YouTube vs. TV
Explorer Research Opens a Test Kitchen
Why personal screens mean more engagement
Eight Secrets of How People Shop
Hershey Leverages Shopper Insights to Reinvent the Candy Aisle
VR Eye Tracking a Growing Market Testing Tool
Recent Articles
Reading List
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion.
View on Amazon.com
Thaler and Sunstein show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. This is one of the most fascinating and inspirational books to come along in a while.
View on Amazon.com
Daniel Kahneman takes readers on an exploration of what influences our thinking, providing extensive insight about what goes on inside our heads; the psychological basis for reactions, judgements, recognition, choices and conclusions.
View on Amazon.com
