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Built for insights professionals and favoring the practical over the academic, our learning center will help your team become shopper marketing experts by sharpening your mastery of consumer behavior research, shopper insights research & packaging design research.
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Shopper Insights Research - What, Why and How?
Shopper Insights Research
Channel and Industry Insights
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VR Research with Eye Tracking
Consumer Research Techniques
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Packaging Design Research - The ROI of Getting It Right The First Time
Consumer Market Research
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Shelf Planogram Testing - Using Lifesize Shelves to Optimize Planograms
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Explorer Research - Chicago Shopper Lab
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Explorer Research Test Kitchen
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Explorer Research ranks #158 on the Growth500 List
How Viewers Really Feel About Ads on YouTube vs. TV
Explorer Research Opens a Test Kitchen
Why personal screens mean more engagement
Eight Secrets of How People Shop
Hershey Leverages Shopper Insights to Reinvent Candy Aisle
Virtual reality with eye tracking changes the landscape of
market research and beyond
How Viewers Really Feel About Ads on YouTube vs. TV
Explorer Research Opens a Test Kitchen
Why personal screens mean more engagement
Eight Secrets of How People Shop
Hershey Leverages Shopper Insights to Reinvent Candy Aisle
Virtual reality with eye tracking changes the landscape of
market research and beyond
Reading List
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion.
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Thaler and Sunstein show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. This is one of the most fascinating and inspirational books to come along in a while.
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Daniel Kahneman takes readers on an exploration of what influences our thinking, providing extensive insight about what goes on inside our heads; the psychological basis for reactions, judgements, recognition, choices and conclusions.
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