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Built for insights professionals and favoring the practical over the academic, our learning center will help your team become shopper marketing experts by sharpening your mastery of consumer behavior research, shopper insights research & packaging design research.

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Shelf Planogram Testing - Using Lifesize Shelves to Optimize Planograms

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Explorer Research - Chicago Shopper Lab

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Explorer Research Introduction

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VR integrates with Eye Tracking

Reading List

Predictably Irrational-Dan Ariely

Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion.

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Nudge - Richard Thaler & Cass Sunstein

Thaler and Sunstein show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. This is one of the most fascinating and inspirational books to come along in a while.

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Thinking Fast and Slow-Daniel Khaneman

Daniel Kahneman takes readers on an exploration of what influences our thinking, providing extensive insight about what goes on inside our heads; the psychological basis for reactions, judgements, recognition, choices and conclusions.

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