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Built for insights professionals and favoring the practical over the academic, our learning center will help your team become shopper marketing experts by sharpening your mastery of consumer behavior research, shopper insights research & packaging design research.
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Our Most Popular Guides
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Shopper Insights Research - What, Why and How?
Shopper Insights Research
Channel and Industry Insights
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VR Research with Eye Tracking
Consumer Research Techniques
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Packaging Design Research - The ROI of Getting It Right The First Time
Consumer Market Research
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Shelf Planogram Testing - Using Lifesize Shelves to Optimize Planograms
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Explorer Research - Chicago Shopper Lab
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Explorer Research Test Kitchen
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Highlights from IIeXBehaviorUS 2019 in Boston
Explorer Research ranks #158 on the Growth500 List
Jonathan Asher, formerly of PRS IN VIVO, joins Explorer Research management team
Virtual Reality with Eye Tracking: Step Into the Future
Hershey Thinks Outside the Box for Halloween Merchandising
Store of the Future
Virtual reality with eye tracking changes the landscape of
market research and beyond
Explorer Research ranks #158 on the Growth500 List
Jonathan Asher, formerly of PRS IN VIVO, joins Explorer Research management team
Virtual Reality with Eye Tracking: Step Into the Future
Hershey Thinks Outside the Box for Halloween Merchandising
Store of the Future
Virtual reality with eye tracking changes the landscape of
market research and beyond
Recent Blog Posts
Are Virtual Reality Shelf Tests Reflective of Real Behavior?
How To Design In-Store Signage to Maximize Attention and Engagement
How To Get The Most Out Of Your Packaging
10 Principles for a Successful
Retail Shelf Planogram
Heuristics Bias Norms: Four Key Human Decision Making Biases Underpinning Modern Behavioral Science
Heuristics and Shopper Behavior
How To Design In-Store Signage to Maximize Attention and Engagement
How To Get The Most Out Of Your Packaging
10 Principles for a Successful
Retail Shelf Planogram
Heuristics Bias Norms: Four Key Human Decision Making Biases Underpinning Modern Behavioral Science
Heuristics and Shopper Behavior
Reading List
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion.
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Thaler and Sunstein show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. This is one of the most fascinating and inspirational books to come along in a while.
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Daniel Kahneman takes readers on an exploration of what influences our thinking, providing extensive insight about what goes on inside our heads; the psychological basis for reactions, judgements, recognition, choices and conclusions.
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