Market Structure vs. Behavior-Based Decision Trees
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by…
Consumer Decision Making
How to Optimize Signage Placement
One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement…
The Shopper Transition Zone Shopping Experience
When shoppers come into a store, the goal is for them to have the best shopping experience possible, with the best possible outcome —…
Using Nudges to Improve In-store
Communication and Drive Sales
The in-store environment has always been important. For most categories, research has routinely shown that many purchase decisions are made…