How Shopper Insights Teams Can Decode the New Value Equation The rising cost of living continues to reshape how people think about spending—and for shopper insights professionals, this shift goes far deeper than…
Changing Shopper Sentiments Amid the Rising Cost of Living Read More »
How Shopper Behavior Changes in Spring: A Shopper Insights Perspective As seasons change, so too do shopper behaviors. For brands and retailers committed to staying ahead of the curve, understanding how shopper behavior changes in…
Spring Shopper Behavior: Seasonal Insights for Brands Read More »
Billions of consumer dollars are either made or lost depending on the way businesses manage customer queues. Lengthy wait times can damage brand perception, lead to line abandonment or worst-case scenario, stop customers from coming…
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and products, as well as marketing and advertising strategies. It treated human behavior as rational and straightforward. However, based…
4 Key Decision Making Biases of Modern Behavioral Science Read More »
Why retail brands that unify their customer data are pulling ahead, and what it takes to get there. There’s a well-established pattern in retail loyalty that’s worth examining more closely. Programs built on points and…
Your loyalty program is full of data. Is it full of loyal customers? Read More »
How insights leaders at retail brands are connecting behavioral research to customer activation, and why it matters. The tools available to insights teams have come a long way. Eye tracking, biometrics, virtual reality store environments…
Your shopper research is excellent. Does it change what happens after the purchase? Read More »
Why the next frontier in retail category strategy is customer-level predictions. Category management has always been a data-intensive discipline. Velocity figures, planogram performance, basket penetration, promotional uplift. The numbers that tell you what’s selling, where,…
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