The Insight Is Only Half the Work: Building a Category Management Playbook From the Research Up How insights teams can turn planogram testing, retail media research, and shopper studies into category management playbooks…
How to Build a Category Management Playbook From Research Read More »
Why One Size Never Fits All in Pack Testing When brands come to us about pack testing, the conversation rarely starts with methodology. It starts with a problem: a new pack design that needs validating,…
Pack Testing: Choosing the Right Methodology for Your Brand Read More »
A great product can still fail at the moment of purchase. It may have strong branding, compelling benefits and competitive pricing. But if shoppers can’t easily find it, understand what it is or determine why…
Shopability: Can Shoppers Find and Choose Your Product? Read More »
In today’s crowded shopping environment, getting noticed is harder than ever. Whether shoppers are navigating a supermarket aisle, scanning a shelf or browsing an e-commerce page, they are surrounded by products, promotions, messages and visual…
When a product is new or has been reformulated, adding a “New” flash to the packaging seems like an obvious way to get shoppers’ attention. But does it actually work? Our packaging research suggests the…
Takeaways from our webinar with Plinc on activating segmentation from insight to action. Most segmentation projects start the same way. The research is rigorous, the segments are well defined, and the debrief lands well. Then…
Segmentation Is Only as Good as What Happens Next Read More »
Why understanding shopper behavior is the next evolution of retail media success Retail media has quickly become one of the fastest-growing opportunities for brands to reach consumers closer to the point of purchase. With access…
Retail Media Meets Shopper Psychology: Are Brands Measuring the Right Things? Read More »
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