In-Store Retail Trends: What Shopper Behavior Is Telling Us Today Physical retail continues to evolve — not as a replacement for digital channels, but as a critical environment for decision-making, reassurance, and discovery.…
In-Store Retail Trends: Shopper Insights Shaping Store Design Read More »
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and products, as well as marketing and advertising strategies. It treated human behavior as rational and straightforward. However, based…
4 Key Decision Making Biases of Modern Behavioral Science Read More »
Businesses use research to address specific problems, test markets, expand their understanding of the customer, refine marketing messages, find opportunities for growth, and so much more. That’s a lot of pressure. But, just like anyone…
How Explorer Research Delivers Insights Beyond Traditional Analytics Read More »
At Explorer, we understand our clients are busy. They don’t have time to pour over lengthy reports to find the insight they’re looking for. That’s why we provide shortcuts to relevant information with key insights…
The customer experience is the new battleground for retailers with an e-commerce presence. But even today, websites and apps take second place to traditional market research around the in-store shopper journey and path to purchase.…
How Explorer Research Uncovers UX Insights for Better CX Read More »
Staying top of mind is no mean feat for brands in the 21st century, with the sheer volume of competitor noise in the marketplace. Adding yet more complexity to the brand manager’s role is the…
Benefit of Mixed Methods in Understanding Shopping Behavior Read More »
Top brands understand the importance of delivering an exceptional in-store experience to ensure the success of their brick-and-mortar operations. This understanding stems from the recognition that providing excellent customer service, engaging product demonstrations, and hosting…
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