
E-Commerce & Usability
Our e-commerce usability testing service uses eye tracking to measure how shoppers
engage with an e-commerce website and to understand their key motivators.
Our e-commerce usability testing service uses eye tracking to measure how shoppers
engage with an e-commerce website and to understand their key motivators.
For our FMG clients we can measure and provide insight into how packaging imagery performs within the context of different e-commerce environments.
With digital channels it’s important to test and discover usability issues to increase conversion by using eye-tracking, click tracking and “think aloud” questionnaires.