
E-Commerce & Usability
Our e-commerce usability testing service uses eye tracking to measure how shoppers
engageĀ with anĀ e-commerce website and to understand their key motivators.
Our e-commerce usability testing service uses eye tracking to measure how shoppers
engageĀ with anĀ e-commerce website and to understand their key motivators.
Our on-line E-commerce and UX platform features both eye tracking and facial coding to measure implicit reactions. All testing is conducted in-situation where test alternatives are embedded in actual e-commerce sites (including Amazon) and all behaviors are tracked to measure and improve performance.
Explorer’s proprietary new service, “Virtual Intercepts” allows us to conduct live interviews with your shoppers when they are on your site. You can get in the moment feedback on any behavior such as abandoned carts or promotional offer interaction. No pre-recruits, just your customers and their in the moment feedback.
For our FMG clients we can measure and provide insight into how packaging imagery performs within the context of different e-commerce environments.
With digital channels it’s important to test and discover usability issues to increase conversion by using eye-tracking, click tracking and “think aloud” questionnaires.
720 East Butterfield Road,
Suite 110, Lombard, IL
60148
2425 Skymark Avenue,
Unit 5, Mississauga, ON
L4W 4Y6
Chicago: 630-519-4681
Toronto: 905-629-4639
Toll Free: 1-855-251-5434