Our e-commerce usability testing service uses eye tracking to measure how shoppers engage with an e-commerce website and to understand their key motivators.
Our E-commerce and usability approaches uncover the "why" behind the behavior. We don't rely on clicks alone, but instead uncover behavior-based insights that will lead to optimization.
Website Usability Testing
Website Usability Testing is conducted in our labs to measure what is viewed via eye tracking versus measuring clicks alone. In depth usability exercises help measure ease of navigation, engagement and opportunities for improvement.
The shopper journey is changing. Explorer can determine how to optimize the shopper experience along the path to purchase. We optimize all steps of the journey, whether at home researching products, the purchase process itself or the experience during the pick-up point for Click and Collect purchases.