Shopper Behavior

Shopper Heuristics

Heuristics and Shopper Behavior

In order to understand shopper behavior, it’s important to understand the decision-making process and reach consumers at the moment that most influence their decisions. One of the key concepts to understand concerning the psychology of shopping is heuristics. A heuristic is a mental shortcut that helps us make decisions and problem solve quickly. They allow…

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woman entering fashion and clothes shop

The Shopper Transition Zone

  Preparing customers to shop your store well begins with the transition zone. What is the transition zone? That space just inside the door is often referred to as the transition zone (sometimes referred to as ‘the landing strip’ or ‘decompression zone’). It’s often overlooked and not a very effective selling space but is very…

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Hershey Halloween Merchandising

Hershey Thinks Outside the Box for Halloween Merchandising

Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by price or type. But Hershey Co.thought that the merchandising tactic was making it harder for shoppers to find what they wanted, obscuring a brand’s familiar color palette and seasonal creative along with the size and unit-count of the…

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how to make grocery flyers even better

The Great Canadian Flyer – print flyers are one of grocery’s best sales tools. Here’s how to make them even better

Some people think the print flyer’s days are numbered. High production costs and the rise of the e-flyer will bury it, they say. We disagree. Canadian shoppers absolutely love newspaper flyers. They are not going to go away any time soon. …

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