Shopper Behavior

New Data Reveals How Canadians Really Feel About Ads on YouTube vs. TV

How Viewers Really Feel About Ads on YouTube vs. TV

Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s message. To test audience engagement, Explorer dug into Canadians’ connection and attention while watching TV and YouTube—and have three new insights for marketers. Read the Full Article

Why personal screens mean more engagement

Why personal screens mean more engagement

In the age of plentiful content and goldfish-like attention spans, what’s the stuff that really grabs eyeballs and keeps them there? How much does it have to do with the content and how much with the kind of device on which it’s consumed? Read the Full Article

Hershey Leverages Shopper Insights to Reinvent Candy Aisle

Hershey partnered with Explorer Research, a behavioral research firm, to better understand the shoppers’ thinking while in the candy category. Researchers observed 1,500 shoppers and tracked 25 key measures of their behavior. They conducted eye tracking studies and consumer intercepts to learn the attributes around engagement. Read the Full Article

Hershey Halloween Merchandising

Hershey Thinks Outside the Box for Halloween Merchandising

Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by price or type. But Hershey Co.thought that the merchandising tactic was making it harder for shoppers to find what they wanted, obscuring a brand’s familiar color palette and seasonal creative along with the size and unit-count of the …

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