What Effect has COVID-19 had on Sustainable Packaging?
People are paying more attention to packaging than ever before because of the pandemic. With so many people spending time at home and…
Shopper Behavior
The Digitization of the Path to Purchase
There’s no question that the COVID-19 pandemic has dramatically changed shopper behavior. More and more people are shopping online and…
Millennials May Permanently Change the P2P for Liquor Sales
Like every other category, alcohol sales are shifting online. It’s taken longer than other products due to age-gating and government…
Heuristics and Shopper Behavior Part 2
Heuristics are mental shortcuts or rules of thumb we use to make decisions. These observations offer insights into how consumers experience…
