Shopper Behavior
How to Leverage Shopper Emotional States
Wouldn’t it be nice if our purchase decisions were rational and logical based on the careful consideration of all the available options? The truth is, they rarely are. Rather, our emotions are the main drivers of our purchase decisions. To develop the best shopper experience possible, it’s imperative to understand the emotional drivers influencing your …
What To Do If Your Pack Is On The Bottom Shelf
It’s widely known that the best position on the shelf is at eye level and having your brand block on the left-hand side as people tend to read from left to right. Second best would be one level above eye level and one level below. But what do you do if you’re on the bottom …
How Viewers Really Feel About Ads on YouTube vs. TV
Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s message. To test audience engagement, Explorer dug into Canadians’ connection and attention while watching TV and YouTube—and have three new insights for marketers. Read the Full Article
Eight Secrets of How People Shop
When people are pushing their shopping carts through a grocery store, they are actually engaged in two activities: shopping and buying. Yes, the two are not exactly the same. After all, you have to shop before you can buy. And to understand what makes people buy, first you need to get a handle on how they …
Hershey Leverages Shopper Insights to Reinvent Candy Aisle
Hershey partnered with Explorer Research, a behavioral research firm, to better understand the shoppers’ thinking while in the candy category. Researchers observed 1,500 shoppers and tracked 25 key measures of their behavior. They conducted eye tracking studies and consumer intercepts to learn the attributes around engagement. Read the Full Article
Hershey Thinks Outside the Box for Halloween Merchandising
Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by price or type. But Hershey Co.thought that the merchandising tactic was making it harder for shoppers to find what they wanted, obscuring a brand’s familiar color palette and seasonal creative along with the size and unit-count of the …
Hershey Thinks Outside the Box for Halloween Merchandising Read More »
