Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s message. To test audience engagement, Explorer dug into Canadians’ connection and attention while watching TV and YouTube—and have three new insights for marketers. Read the Full Article
When people are pushing their shopping carts through a grocery store, they are actually engaged in two activities: shopping and buying. Yes, the two are not exactly the same. After all, you have to shop before you can buy. And to understand what makes people buy, first you need to get a handle on how they …
Hershey partnered with Explorer Research, a behavioral research firm, to better understand the shoppers’ thinking while in the candy category. Researchers observed 1,500 shoppers and tracked 25 key measures of their behavior. They conducted eye tracking studies and consumer intercepts to learn the attributes around engagement. Read the Full Article
Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by price or type. But Hershey Co.thought that the merchandising tactic was making it harder for shoppers to find what they wanted, obscuring a brand’s familiar color palette and seasonal creative along with the size and unit-count of the …
Hershey Thinks Outside the Box for Halloween Merchandising Read More »
A Unified Approach to Millennials and Boomers To take advantage of the rapidly changing retail environment, retailers can’t overlook the spending potential of millennials or turn away the loyal spending power of boomers. So how do they do both? There’s a lot of discussion about the differences between millennials and baby boomers and how they …
Surprise: Boomers and millennials shopping habits are more alike than we may think Read More »
As we make the shift to smaller and smaller devices from desktop to tablet to smartphone, mobile ecommerce is only going to grow and nowhere is there more opportunity for growth than online food and beverage. While products such as books and electronics sell quite well, CPG products such as groceries still only make up …
Mobile Ecommerce for CPG Products
Demands a Different Approach Read More »
As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times longer (500 million years) than we have been able to talk (65,000 years). Consider that humans have about 3,000 facial expressions that they use to convey their emotions but we have less than …
It’s widely acknowledged that walking speed plays an influential role in shoppers’ purchasing decisions. But until now it was unclear what retailers could do to influence the pace of their customers. New research suggests there are ways to control the speed at which shoppers walk down an aisle. Depending on your product, you may want …
Influencing Shopper Speed is a Nudge that can Increase Sales Read More »
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