Are Virtual Reality Shelf Tests Reflective of Real Behavior?
Compared to traditional Real Shelf or Online Shelf tests, Virtual Reality (VR) shelf tests are a boon for researchers who need to test the…
Shopper Behavior
10 Principles for a Successful
Retail Shelf Planogram in 2020
Planograms do more than help brands standardize the placement of product on retail shelves across multiple outlets. They are meticulously…
4 Key Human Decision Making Biases Underpinning Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
Heuristics and Shopper Behavior
In order to understand shopper behavior, it’s important to understand the decision-making process and reach consumers at the moment that…
