Retail

woman entering fashion and clothes shop

The Shopper Transition Zone

Preparing customers to shop your store well begins with the transition zone. What is the transition zone? That space just inside the door is often referred to as the transition zone (sometimes referred to as ‘the landing strip’ or ‘decompression zone’). It’s often overlooked and not a very effective selling space but is very important …

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Hershey Leverages Shopper Insights to Reinvent the Candy Aisle

Hershey partnered with Explorer Research, a behavioral research firm, to better understand the shoppers’ thinking while in the candy category. Researchers observed 1,500 shoppers and tracked 25 key measures of their behavior. They conducted eye tracking studies and consumer intercepts to learn the attributes around engagement. Read the Full Article

store of the future

Store of the Future

In the Year 2025 … What will retail look like? P2PX exhibitors offer their thoughts on NFC, Amazon and more to get your thinking started. Read the Full Article

Hershey Halloween Merchandising

Hershey Thinks Outside the Box for Halloween Merchandising

Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by price or type. But Hershey Co.thought that the merchandising tactic was making it harder for shoppers to find what they wanted, obscuring a brand’s familiar color palette and seasonal creative along with the size and unit-count of the …

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millennials and boomers

Surprise: Boomers and millennials shopping habits are more alike than we may think

A Unified Approach to Millennials and Boomers To take advantage of the rapidly changing retail environment, retailers can’t overlook the spending potential of millennials or turn away the loyal spending power of boomers. So how do they do both? There’s a lot of discussion about the differences between millennials and baby boomers and how they …

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