Consumers Demand That Retail Be Frictionless
New technology, along with a renewed commitment to customer experience is blurring the lines between online and in-store shopping. It used…
System 1 Thinking
How VR can Help with Consumer Decision Trees
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior? Buying…
3 Best Practices for Designing Compelling Retail Signage
Effective retail signage captures consumer attention, draws in customers, and ultimately drives sales. To achieve that success, brands and…
Glance Media: The Key to Customer Engagement
Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance…