Heuristics and Shopper Behavior in Market Research – Part 1
In order to understand shopper behavior, it’s integral to understand the decision-making process and reach consumers at the moment that…
System 1 Thinking
The Reptilian Brain: The Key to Understanding Shopper Behavior
Pricing and brand messaging are not as crucial to shopper behavior as they were initially thought to be. Wait, before this seems…
4 Key Decision Making Biases of Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
How Emotions Affect Shopper Behavior
Why Emotion Plays a Critical Role in Shopper Decision-Making For decades, marketers believed consumers made purchasing decisions primarily…