How To Design In-Store Signage to Maximize Attention and Engagement
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise…
Tag: System 1 Thinking
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise…
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
In order to understand shopper behavior, it’s important to understand the decision-making process and reach consumers at the moment that…
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media.…