How Choice Architecture Affects Shopper Behavior
Choice architecture simply means that the way a choice is presented influences how the choice is made. This concept is a very important…
System 1 Thinking
Are Virtual Reality Shelf Tests Reflective of Real Behavior?
Compared to traditional Real Shelf or Online Shelf tests, Virtual Reality (VR) shelf tests are a boon for researchers who need to test the…
How To Design In-Store Signage to Maximize Attention and Engagement
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise…
4 Key Human Decision Making Biases Underpinning Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
