How Choice Architecture Affects Shopper Behavior
Choice architecture simply means that the way a choice is presented influences how the choice is made. This concept is a very important…
System 1 Thinking
How To Design In-Store Signage to Maximize Attention and Engagement
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise…
4 Key Human Decision Making Biases Underpinning Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
Heuristics and Shopper Behavior
In order to understand shopper behavior, it’s important to understand the decision-making process and reach consumers at the moment that…
