4 Key Decision Making Biases of Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
System 1 Thinking
How Choice Architecture Affects Shopper Behavior
Human decision-making can be complex, but there are guiding principles that help us better understand it. For instance, even the…
Consumers Demand That Retail Be Frictionless
New technology, along with a renewed commitment to customer experience is blurring the lines between online and in-store shopping. It used…
How VR can Help with Consumer Decision Trees
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior? Buying…