How To Design In-Store Signage to Maximize Attention and Engagement
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise…
System 1 Thinking
Heuristics Bias Norms: Four Key Human Decision Making Biases Underpinning Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
Heuristics and Shopper Behavior
In order to understand shopper behavior, it’s important to understand the decision-making process and reach consumers at the moment that…
The Power of Packaging Visuals
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media.…
