Heuristics and Shopper Behavior Part 2
Heuristics are mental shortcuts or rules of thumb we use to make decisions. These observations offer insights into how consumers experience…
Tag: System 1 Thinking
Heuristics are mental shortcuts or rules of thumb we use to make decisions. These observations offer insights into how consumers experience…
Choice architecture simply means that the way a choice is presented influences how the choice is made. This concept is a very important…
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise…
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…