Gray November is the New Black Friday
In our current economic paradigm, the power of Black Friday has diminished. Consumers are facing increasing gas, food and gift prices as well as shortages and scarcity (from either supply chain or logistics)…
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Tag: Consumer Decision Making
In our current economic paradigm, the power of Black Friday has diminished. Consumers are facing increasing gas, food and gift prices as well as shortages and scarcity (from either supply chain or logistics)…
It’s that time of year again. The holiday season’s herald, Halloween, is upon us and that’s got many a brand manager all aflutter about how inflation and (GASP!) candy shortages are going to…
Keep the “Treat” in “Trick or Treat” – Navigating Halloween Shortage & Demand Read More »
Businesses use research to address specific problems, test markets, expand their understanding of the customer, refine marketing messages, find opportunities for growth, and so much more. That’s a lot of pressure. But, just…
How Explorer Research Delivers Insights Beyond Traditional Analytics Read More »
The cost of back-to-school shopping this year is definitely top of mind. With a possible recession looming and skyrocketing inflation, concerns about affordability and available inventory are ever-present. Many shoppers will be concerned…
Back to School Shopping Strategies for Brands in 2022 Read More »
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