How Explorer Research Uncovers UX Insights for Better CX
The customer experience is the new battleground for retailers with an e-commerce presence. But even today, websites and apps take second…
eCommerce
Better Online Behavioral Shopper Research
At Explorer, immersive environment testing has always been at the core of how we measure shopper behavior. As research increasingly shifts…
Online Grocery Shopping is Misunderstood
Today online grocery shopping represents between 8-15% of the market and is forecasted to be 20-30% of grocery sales by 2030. Grocery…
E-commerce Thumbnail Image Best Practices
E-commerce continues to play a pivotal role in the marketing mix. Since the pandemic-driven surge, online sales have stabilized at a much…