How Emotions Affect Shopper Behavior
Why Emotion Plays a Critical Role in Shopper Decision-Making For decades, marketers believed consumers made purchasing decisions primarily…
Qualitative Research
Benefit of Mixed Methods in Understanding Shopping Behavior
Staying top of mind is no mean feat for brands in the 21st century, with the sheer volume of competitor noise in the marketplace. Adding…
Fusing Qualitative & Quantitative Research
Qualitative research is well known for uncovering nuanced insights and reliably unearthing the “whys” of human decision-making and…
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…