Packaging Research
Our package testing includes conscious and nonconscious measures using online environments and in-person methodologies to reliably determine which at-shelf and e-commerce designs will be most successful.
Along all stages of the packaging journey we use online and in-situation environments. We utilize the latest behavioral science tools including implicit and direct questioning and eye tracking.
DISCOVER - Pre-Design Planning
Design Discovery
Using a range of in-situation pre-design assessment techniques we help to inform the design brief and guide the process to be as effective and efficient as possible. Online concept screening and mobile pack assessment help guide further development.
Structural Discovery
Different structures are assessed during early-stage research. Different online tools are used to measure nonconscious drivers of appeal and at-shelf standout creating a clear roadmap for future structural work.
DEVELOP - Mid-Stage Screening & Optimization
Immersive Qualitative
Customized approaches utilizing a range of implicit techniques to uncover emotional resonance and identify opportunities to drive pack innovation. Our innovative qualitative research can immerse the moderator right in the environment you are testing.
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Rapid Design Iteration
Using our in-house artists, rapid prototypes are developed and both conscious and nonconscious reactions are measured.
Quali-Quant
Quali-Quant approaches facilitate the rapid screening of different structures and graphics. For online pack testing, we can combine with agile qual to bring forward the voice of the shopper.
DECIDE - Pre-Launch Confirmation
At-Shelf Qualitative Validation
Via online or in-person, quantitative validation is conducted in our shopper labs, mobile pop-up labs or online utilizing eye tracking, facial coding and other biometrics.
With all of our packaging research online or in-person key outputs include:
- Purchases
- Total shelf $
- Visual attention of products on shelf
- At-shelf breakthrough of target
products (Stopping Power)
- Conversion (Closing Power)
- Find times for specific SKUs
- Ease of finding specific SKUs
- Validate packaging communication hierarchy
- Sentiment analysis
- Recall
- Messaging
- Functional and emotional batteries
- Key attribute comparison vs. key competitors
