Along all stages of the packaging journey we use in-situation and online environments. We utilize the latest behavioral science tools including implicit and direct questioning, eye tracking and other biometrics.

An Introduction to Packaging Research

Play Video


Pre-Design Planning

Design Discovery

Using a range of in-situation pre-design assessment techniques we help to inform the design brief and guide the process to be as effective and efficient as possible.

Structural Discovery

Different structures are assessed during early stage research. Different tools are used to measure nonconscious drivers of appeal and at-shelf standout creating a clear roadmap for future structural work.


Mid-Stage Screening & Optimization

Immersion Qualitative

Customized approaches utilizing a range of implicit techniques to uncover emotional resonance and identify opportunities to drive pack innovation.

Rapid Design Iteration

Using our in-house artists, rapid prototypes are developed and both conscious and nonconscious reactions are measured.


Quali-Quant approaches facilitate the rapid screening of different structures and graphics.


Pre-Launch Confirmation

At-shelf Quantitative Validation

Via in-person interviews and/or web-based surveys. Quantitative validation is conducted in our shopper labs, mobile pop-up labs or online utilizing Eye-tracking, facial coding and other biometrics.