Our package research and design & testing includes conscious and nonconscious measures and uses in-situation and online environments to reliably determine which designs will be most successful in market.
Learn more about our online package testing.
Using a range of in-situation pre-design assessment techniques we help to inform the design brief and guide the process to be as effective and efficient as possible.
Different structures are assessed during early stage research. Different tools are used to measure nonconscious drivers of appeal and at-shelf standout creating a clear roadmap for future structural work.
Customized approaches utilizing a range of implicit techniques to uncover emotional resonance and identify opportunities to drive pack innovation.
Using our in-house artists, rapid prototypes are developed and both conscious and nonconscious reactions are measured.
Quali-Quant approaches facilitate the rapid screening of different structures and graphics.
Via in-person interviews and/or web-based surveys. Quantitative validation is conducted in our shopper labs, mobile pop-up labs or online utilizing Eye-tracking, facial coding and other biometrics.
720 East Butterfield Road,
Suite 110, Lombard, IL
60148
2425 Skymark Avenue,
Unit 5, Mississauga, ON
L4W 4Y6
Chicago: 630-519-4681
Toronto: 905-629-4639
Toll Free: 1-855-251-5434
