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Tag: Path to Purchase
As a mainstay of confectionery, chocolate products face deep-rooted sustainability challenges caused by historically poor infrastructure, climate change, and deforestation. Consumers are regularly faced with difficult decisions about whether and which confectionery products…
Sweet Sustainability: Exploring Eco-Friendly Confectionery Read More »
From vineyards to breweries, the alcohol sector is embracing sustainable practices to reduce environmental impact and meet the growing consumer demand for ethical and eco-friendly products. As a product that relies on discretionary…
Sustainable Alcohol: Responsibility from Grain to Glass Read More »
In a world where environmental consciousness is increasingly becoming a priority, the beauty industry finds itself at a crossroads. Consumers are more eager than ever to align their purchases with sustainability values. Yet,…
The Sustainability Gap: Navigating Intentions and Actions in Beauty Purchases Read More »
Qualitative research is well known for uncovering nuanced insights and reliably unearthing the “whys” of human decision-making and behavior. Time-honored consumer research techniques such as shop-alongs and focus groups give participants the flexibility…
Quali-Quant Power: Fusing Qualitative & Quantitative Research Read More »
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