Passive Data Collection or Observational Research?
There are different ways to measure shopper behavior without using question-based approaches. With the increase in online shopping…
Tag: Marketing Research Best Practices
There are different ways to measure shopper behavior without using question-based approaches. With the increase in online shopping…
The Argument Against Consumer Research Should you take the next step and do consumer research? Let’s start with the potential risk of…
The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little…
At Explorer, we understand our clients are busy. They don’t have time to pour over lengthy reports to find the insight they’re looking…