Marketing Research Best Practices
What People Say Versus What People Do
The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little deeper, it’s usually revealed that the respondent may not be accurately saying what they will do. History is full of marketing decisions caused by only listening to what people say …
Improving the Marketing Research Experience
At Explorer, we understand our clients are busy. They don’t have time to pour over lengthy reports to find the insight they’re looking for. That’s why we provide shortcuts to relevant information with key insights identified upfront. We bring the insights to life through video and illustrating recommendations and actions going forward. We try to …
