Passive Data Collection or Observational Research?
There are different ways to measure shopper behavior without using question-based approaches. With the increase in online shopping…
Marketing Research Best Practices
Why do Consumer Research?
The Argument Against Consumer Research Should you take the next step and do consumer research? Let’s start with the potential risk of…
What People Say Versus What People Do
The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little…
Improving the Marketing Research Experience
At Explorer, we understand our clients are busy. They don’t have time to pour over lengthy reports to find the insight they’re looking…
