Marketing Research Best Practices

The Argument Against Consumer Research Should you take the next step and do consumer research? Let’s start with the potential risk of not doing any consumer research, whether it’s qualitative or quantitative research. Many people say that since their business is doing well, they do not need to pay to learn about consumer behavior. They …

Why do Consumer Research? Read More »

The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little deeper, it’s usually revealed that the respondent may not be accurately saying what they will do. History is full of marketing decisions caused by only listening to what people say …

What People Say Versus What People Do Read More »

At Explorer, we understand our clients are busy. They don’t have time to pour over lengthy reports to find the insight they’re looking for. That’s why we provide shortcuts to relevant information with key insights identified upfront. We bring the insights to life through video and illustrating recommendations and actions going forward. We try to …

Improving the Marketing Research Experience Read More »