How Emotions Affect Shopper Behavior
Why Emotion Plays a Critical Role in Shopper Decision-Making For decades, marketers believed consumers made purchasing decisions primarily…
Consumer Decision Making
Your loyalty program is full of data. Is it full of loyal customers?
Why retail brands that unify their customer data are pulling ahead, and what it takes to get there. There’s a well-established pattern in…
Your shopper research is excellent. Does it change what happens after the purchase?
How insights leaders at retail brands are connecting behavioral research to customer activation, and why it matters. The tools available to…
Your category data tells you what sold. Do you know who bought it, and whether they’ll be back?
Why the next frontier in retail category strategy is customer-level predictions. Category management has always been a data-intensive…