Eye Tracking

Your eyes don’t lie, making eye tracking extremely useful. Thirty percent of brain neurons control our eyes. Compare this to just two percent that controls our hearing. Your eye makes 150,000 fixations per day. Because our eyes tell us so much, eye tracking is a core piece of the Explorer biometric toolkit for shopper research including packaging testing. Offering a number of insightful metrics, eye tracking is an affordable and insightful way to gain a deeper understanding of how people actually react with the physical environment around them.
See our in-depth article on Eye Tracking