Explorer uses a range of different market research tools to uncover behavior-based insights.
Your eyes don’t lie, making eye tracking extremely useful. Thirty percent of brain neurons control our eyes. Compare this to just two percent that controls our hearing. Your eye makes 150,000 fixations per day. Because our eyes tell us so much, eye tracking is a core piece of the Explorer biometric toolkit. Offering a number of insightful metrics, eye tracking is an affordable and insightful way to gain a deeper understanding of how people actually react with the physical environment around them.
See our in-depth article on Eye Tracking
Explorer exclusively uses Tobii Pro Eye Tracking and Virtual Reality equipment for their research studies. Click here to find out more about Tobii Pro.
Anytime one of the billion Neurons in the brain fires it creates an electrical signal. EEG measures this signal on the scalp. Combinations of different brain wave signals are correlated with different emotions and behaviors. EEG provides a deeper understanding of a person’s response to different stimuli. It is a crucial part of a number of Explorer studies, including Explorer MediaLab, which enables us to understand exactly what elements of different advertisements work, and how to optimize.
See our in-depth article on EEG
When we experience an emotion it triggers an involuntary facial expression. There are six universal facial expressions. Explorer’s Facial Coding technology identifies the emotions a respondent is experiencing, simply by watching their face. Facial coding can be used for advertising, signage testing, retail design or usability testing.
See our in-depth article on Facial Coding
Galvanic Skin Response (GSR)
When we react to different stimuli we ‘sweat’. This is controlled by our central nervous system. And that’s what Galvanic Skin Response measures. It provides another key metric, allowing us to understand the true reaction to different stimuli. In conjunction with other biometrics, GSR adds another level of consumer understanding.
See our in-depth article on GSR