How VR can Help with Consumer Decision Trees
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior? Buying…
Virtual Reality
5 Ways to Use Virtual Reality to Test Planograms
Clients often ask how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways you can use virtual…
A Look Back at the Top Retail Trends of 2024
As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are…
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…