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Tag: Consumer Behavior Analysis
Qualitative research is well known for uncovering nuanced insights and reliably unearthing the “whys” of human decision-making and behavior. Time-honored consumer research techniques such as shop-alongs and focus groups give participants the flexibility…
Quali-Quant Power: Fusing Qualitative & Quantitative Research Read More »
Effective retail signage captures consumer attention, draws in customers, and ultimately drives sales. To achieve that success, brands and retailers must incorporate a set of key signage principles that are deeply rooted in…
3 Best Practices for Designing Compelling Retail Signage Read More »
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights technique, researchers accompany people during a retail shopping trip to observe their behaviors in…
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs Read More »
Earning consumer permission to leverage premium pricing is the goal of many brands. When March rolls around each year, premium priced, rabbit-shaped chocolate that is fundamentally no different than chocolate purchased the prior…
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