The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media. Web sites and social media constantly demand new and relevant content. The messaging on packaging is also important. But if we stop and think about it, what’s really most memorable to consumers? People are…
Here are the packaging trends to be aware of in 2019. With the continued growth of e-commerce, protective packaging will continue to be important however this is quickly being outweighed by other considerations. As retail channels continue to become more diversified, packaging needs to keep pace. Technological advances in packaging have created more unique opportunities…
It’s widely known that the best position on the shelf is at eye level and having your brand block on the left-hand side as people tend to read from left to right. Second best would be one level above eye level and one level below. But what do you do if you’re on the bottom…
When packages are sent from a manufacturer to a retailer, they are usually part of a tightly wrapped full pallet. However, when individual items are sent from the retailer to a consumer’s home they may endure up to 30 touches along the way and be thrown around in the back of a truck. The main…
While typical online packaging thumbnails work well for products such as electronics and books that are information-intensive, they don’t work so well for most CPG products. When people buy groceries online, they tend to do it much faster by relying on familiar shapes, colors and symbols. Packaging plays a very important role and should function…
How to Optimize your Packaging for Online Shopping Read More »
We’ve all heard the horror stories of packaging changes that went wrong (Tropicana, Pantene, Celestial Seasonings). To avoid making the same mistakes here are 6 best practices to keep in mind when making pack changes: First, determine why you are making a packaging change. What is driving the redesign?It could be any one or more…
How to Avoid some Common Pitfalls
when Redesigning your Packaging Read More »
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We simply don’t have time to compare the options in a category. As a result, much of our decision making is being made by our subconscious minds and packaging is driving many of…
Behavioral Research: The Key to Developing Great Packaging Read More »
Packaging Trends For 2017 Consumers are increasingly paying attention to package format and design. Whether they do it consciously or not, packaging will continue to play an ever increasing role in purchase decisions. Smart packaging that contributes to a positive brand experience is among the leading trends in 2017. Here are 5 ways we can…
Do “New” flashes really work? Not really. Typically “new” flashes are not a primary pack element that is viewed. Our research has shown that the average shopper typically only reviews 2-3 primary elements on a package. We call this the “Explorer Rule of 3”. So while it may be tempting to put a “new” flash…
The Importance of Color in Packaging When it comes to packaging, color is one of the most important components for attracting shoppers. Visible from a greater distance than other elements such as copy, illustrations or graphics, it’s often one of the first things people notice. It plays a crucial role in getting your shopper to see…
Do you know how important color is for your package?. . . . we do Read More »
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