Packaging

The Power Of Packaging

Packaging Trends For 2017 Consumers are increasingly paying attention to package format and design. Whether they do it consciously or not, packaging will continue to play an ever increasing role in purchase decisions. Smart packaging that contributes to a positive brand experience is among the leading trends in 2017. Here are 5 ways we can …

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The 20-10-5 Rule

A great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in store environment, you need to ensure it delivers maximum stand out and engagement.  That’s why we have created the 20-10-5 Rule to assess how a package performs. Often times we receive package designs …

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