While typical online packaging thumbnails work well for products such as electronics and books that are information-intensive, they don’t work so well for most CPG products. When people buy groceries online, they tend to do it much faster by relying on familiar shapes, colors and symbols. Packaging plays a very important role and should function …
How to Optimize your Packaging for Online Shopping Read More »
We’ve all heard the horror stories of packaging changes that went wrong (Tropicana, Pantene, Celestial Seasonings). To avoid making the same mistakes here are 6 best practices to keep in mind when making pack changes: First, determine why you are making a packaging change. What is driving the redesign? It could be any one or …
How to Avoid some Common Pitfalls
when Redesigning your Packaging Read More »
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We simply don’t have time to compare the options in a category. As a result, much of our decision making is being made by our subconscious minds and packaging is driving many of …
Behavioral Research: The Key to Developing Great Packaging Read More »
Packaging Trends For 2017 Consumers are increasingly paying attention to package format and design. Whether they do it consciously or not, packaging will continue to play an ever increasing role in purchase decisions. Smart packaging that contributes to a positive brand experience is among the leading trends in 2017. Here are 5 ways we can …
Do “New” flashes really work? Not really. Typically “new” flashes are not a primary pack element that is viewed. Our research has shown that the average shopper typically only reviews 2-3 primary elements on a package. We call this the “Explorer Rule of 3”. So while it may be tempting to put a “new” flash …
The Importance of Color in Packaging When it comes to packaging, color is one of the most important components for attracting shoppers. Visible from a greater distance than other elements such as copy, illustrations or graphics, it’s often one of the first things people notice. It plays a crucial role in getting your shopper to see …
Do you know how important color is for your package?. . . . we do Read More »
A great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in store environment, you need to ensure it delivers maximum stand out and engagement. That’s why we have created the 20-10-5 Rule to assess how a package performs. Often times we receive package designs …
Why packaging needs to be your most effective communication In the average grocery store, there are 1.3 million written words on the front panels of packages. It would take the average person 16 days reading 24 hours per day to read every package! Quite often packaging is over designed with too many elements. When you …
One, two seconds . . . . the time your package has to engage your shopper Read More »
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