How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they…
Tag: Consumer Decision Making
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they…
Scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make…
Why packaging needs to be your most effective communication In the average grocery store, there are 1.3 million written words on the front…