Is More Choice At Shelf Always Better?
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200…
Tag: Consumer Decision Making
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200…
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they…
Scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make…
Why packaging needs to be your most effective communication In the average grocery store, there are 1.3 million written words on the front…