Nudging: How Behavioral Economics Applies to Marketing
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors…
Tag: Consumer Decision Making
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors…
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do…
One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement…
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We…