Switch, Stay and Pay Motivators
Consumers have come to expect companies to keep offering the services, experiences, and concessions introduced during the pandemic. The…
Consumer Decision Making
How to Motivate Today’s Consumers
Price and Quality used to be the most important motivators for consumers, but things have changed. Consumer values have been reimagined and…
Immersive Online Qualitative Research Case Study
Ontario Lottery and Gaming Corporation wanted to optimize their in-store communication. They historically tested communication in-store and…
QR Codes Beyond Restaurant Menus
There’s no doubt the pandemic has accelerated the use of the QR Code. We’re mostly familiar with them from restaurants where we’re…
