How to Use Eye Tracking to Improve Digital Performance
The eyes don’t lie. That’s why Eye Tracking is such a great tool to improve your brand or website’s digital performance. The eyes are…
Consumer Decision Making
Shopper Behavior After COVID-19
The Consumer has Changed The pandemic has accelerated the drive to online shopping, and many have decided they are not going back. The…
Consumers Demand that Retail be Frictionless
New technology, along with a renewed commitment to customer experience is blurring the lines between online and in-store shopping. It used…
How Frictionless Check Outs Could Impact Impulse Sales
Explorer predicts frictionless check outs will be one of the most influential trends that will reshape retail. A 2020 Explorer study found…
