Navigating Halloween Shortage & Demand
It’s that time of year again. The holiday season’s herald, Halloween, is upon us and that’s got many a brand manager all aflutter…
Consumer Decision Making
How Explorer Research Delivers Insights Beyond Traditional Analytics
Businesses use research to address specific problems, test markets, expand their understanding of the customer, refine marketing messages,…
Back to School Shopping Strategies for Brands in 2022
The cost of back-to-school shopping this year is definitely top of mind. With a possible recession looming and skyrocketing inflation,…
Brand Loyalty in Today’s World of Convenience Shopping
The pandemic is still front of mind for brands across all categories, despite restrictions on shopping being largely a thing of the past.…
