How our Shopper Activation Framework Identifies Insights on Sustainability
Sustainability: It’s a complex and multifaceted issue that has a widespread impact on businesses. It’s also becoming increasingly…
Consumer Decision Making
Eye Tracking in Sustainable Packaging Research
Shoppers are increasingly aware of the impact their purchasing decisions have on the environment. As shoppers continue to seek out…
Case Study: Packaging Validation with Nestlé Confectionary
The business issue: The new Nestlé POPs product was validated as a strong proposition prior to entering shelf testing; as a next step…
Using Shopper Activation Framework to Understand Omni
The rise of omnichannel shoppers has disrupted traditional retail models and created new opportunities for businesses. To understand this…
