Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…
Consumer Decision Making
Driving Easter Premium Pricing with Nostalgia
Earning consumer permission to leverage premium pricing is the goal of many brands. When March rolls around each year, premium priced,…
Navigating Shopper Behavior in Beauty
In the ever-evolving beauty industry, trends and consumer preferences fluctuate like shades on a palette. Understanding the intricate…
Love in Every Aisle: Exploring In-Store Trends for Valentine’s Day
As February unfolds, the retail landscape is adorned with hues of red and pink, marking the onset of the season of love. Valentine’s…
