4 Ways to Influence the New Digital Consumer
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside pick-up amidst the COVID-19…
Tag: Consumer Decision Making
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside pick-up amidst the COVID-19…
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with many expected to remain as we…
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are…
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…