How Adjacencies Affect Your Brand
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are…
Tag: Consumer Decision Making
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are…
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise…
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages are also featured in most…
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…