You probably need to rethink your Decision Tree
With the massive change in shopper behavior driven by the pandemic, we are seeing a change in Shopper Decision Trees. Shoppers have changed…
Consumer Decision Making
Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
4 Ways to Influence the New Digital Consumer
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside pick-up amidst the COVID-19…
Success Post-pandemic: Store Checkout Design
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with many expected to remain as we…
