Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
Consumer Decision Making
4 Ways to Influence the New Digital Consumer
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside pick-up amidst the COVID-19…
Success Post-pandemic: Merchandising
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with many expected to remain as we…
4 Key Decision Making Biases of Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and…
