Using Nudges to Improve In-store
Communication and Drive Sales
The in-store environment has always been important. For most categories, research has routinely shown that many purchase decisions are made…
Consumer Decision Making
The 20-10-5 Rule for Assessing Your Packaging
A great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in-store…
Do you know how important color is for your package?. . . . we do
The Importance of Color in Packaging When it comes to packaging, color is one of the most important components for attracting shoppers.…
How to Optimize your Packaging for Online Shopping
While typical online packaging thumbnails work well for products such as electronics and books that are information-intensive, they don’t…
