Does Product Origin Matter to Consumers?
Is your brand image suffering because you’re not promoting where it’s made? Do consumers really care? Is purchase decision driven by…
Consumer Decision Making
How to Communicate “Locally Grown”
As consumers become more aware of their health and the environment, locally grown foods are taking on a more important role. The question…
Heuristics and Shopper Behavior in Market Research – Part 2
It's essential to understand how to influence decision making in order to move to a shopper-centric organization.
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New Cannabis Beverage Naming Research
Naming Optimization: A global Cannabis company wanted to launch a new brand in the beverage category. With the rapid pace of innovation and…
