QR Codes Beyond Restaurant Menus
There’s no doubt the pandemic has accelerated the use of the QR Code. We’re mostly familiar with them from restaurants where we’re…
Consumer Decision Making
How Instagram is Changing Shopper Behavior
Instagram is no longer just a photo-sharing platform. Recent studies have shown that Instagram advertising can affect shopper behavior from…
How to Use Eye Tracking to Improve Digital Performance
The eyes don’t lie. That’s why Eye Tracking is such a great tool to improve your brand or website’s digital performance. The eyes are…
Back-to-School Shopping Back to Normal?
There’s still a lot of uncertainty over what back-to-school will look like in the fall and how it will affect shopping behavior. Key…
