New Cannabis Beverage Naming Research
Naming Optimization: A global Cannabis company wanted to launch a new brand in the beverage category. With the rapid pace of innovation and…
Consumer Decision Making
Switch, Stay and Pay Motivators
Consumers have come to expect companies to keep offering the services, experiences, and concessions introduced during the pandemic. The…
How to Motivate Today’s Consumers
Price and Quality used to be the most important motivators for consumers, but things have changed. Consumer values have been reimagined and…
Immersive Online Qualitative Research Case Study
Ontario Lottery and Gaming Corporation wanted to optimize their in-store communication. They historically tested communication in-store and…
