How to Communicate “Locally Grown”
As consumers become more aware of their health and the environment, locally grown foods are taking on a more important role. The question…
Consumer Decision Making
Heuristics and Shopper Behavior in Market Research – Part 2
It's essential to understand how to influence decision making in order to move to a shopper-centric organization.
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New Cannabis Beverage Naming Research
Naming Optimization: A global Cannabis company wanted to launch a new brand in the beverage category. With the rapid pace of innovation and…
Switch, Stay and Pay Motivators
Consumers have come to expect companies to keep offering the services, experiences, and concessions introduced during the pandemic. The…
