What “Locally Grown” Means to Your Customers
The locally grown trend According to Packaged Facts, a food industry research company, sales of local foods were expected to increase to…
Consumer Decision Making
Does Product Origin Matter to Consumers?
Is your brand image suffering because you’re not promoting where it’s made? Do consumers really care? Is purchase decision driven by…
How to Communicate “Locally Grown”
As consumers become more aware of their health and the environment, locally grown foods are taking on a more important role. The question…
Heuristics and Shopper Behavior in Market Research – Part 2
It's essential to understand how to influence decision making in order to move to a shopper-centric organization.
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