The Power of the Non-Conscious in Today’s Shopper Journey
The shopper journey has forever changed as the digital world has transformed how people shop. The internet allows people to research…
Consumer Decision Making
How Choice Architecture Affects Shopper Behavior
Human decision-making can be complex, but there are guiding principles that help us better understand it. For instance, even the…
What “Corporate Social Responsibility” Means to Your Customers
Climate change. Deforestation. Food and water scarcity. Pollution. Gender and racial inequity…it’s no secret that we live in an…
7 Tips for Developing a Socially Conscious Brand
Consumers are keen on purchasing from brands that align with the causes that matter to them. Before buying a product, they are also more…
