Case Study – Haircare – Path to Purchase
The Challenge: Haircare stands as a crucial category for a manufacturer affiliated with a pharmacy retailer in the North American market.…
Consumer Decision Making
Case Study – POSM Testing – Alcoholic Beverage
The Challenge: A worldwide leading spirits producer has observed a decrease in sales amid rising inflation, as consumers opt for more…
2022 Retrospective: Top Sustainability Trends
2022 has been a rollercoaster of a year for both businesses and consumers. With inflation taking over as the most front-of-mind concern…
2022 Retail Disruptions and Top Emerging Shopper Trends
As shopper insights researchers, our work is focused on understanding consumer behavior in a retail environment. This can include studying…
